How Everlane develops influential impact reports Everlane is working to tie its ESG strategy to different areas of its business. In April, the brand came out with its latest impact report, offering a useful blueprint for larger brands to create more responsible business practices.
How American Eagle is putting Snap’s new AR updates to the test In April, Snapchat announced new features for its AR brand platform, including tools to quickly create more accurate 3D assets and expanded AR try-on through its Dress-Up section. American Eagle, one of Snapchat's beta testers, has been expanding its AR product assortment in step, to target its core Gen-Z consumers...
Younger shoppers are propping up the resale market Consignment company ThredUp’s latest report shows that Gen Z and millennials are choosing secondhand over other categories.
Are FL and TX fashion’s new NY and CA? Texas and Florida are fast becoming epicenters for a new era of American fashion.
How Warm & Wonderful, Princess Diana’s iconic sheep sweater brand, made a global comeback By upping its focus on brand values and quality, and its link to popular culture, leisurewear brand Warm & Wonderful is rising to its iconic status once again after being worn by Princess Diana 40 years ago. Warm & Wonderful has done over $5 million in sales with over 20,000...
Fashion tech has evolved to include 3D weaving and million-data-point body-scan technology that ensure perfect sizes, and made-to-order items that reduce waste.
E-commerce giants adjust after sales decline The e-commerce situation is changing after two years of pandemic-related sales increases. Consumers have returned to in-person shopping and are also reining in their spending habits with inflation.
How virtual influencers could help create a more inclusive fashion industry in the metaverse This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. As more people in the metaverse create digital versions of themselves, it remains to be seen whether these reimagined worlds will create a...
Scandinavian brand Samsoe Samsoe is using QR codes and Facebook Marketplace to simplify resale Fashion brand Samsoe Samsoe is expanding its sustainability focus by adding QR tags to its clothes. Facilitating easier resale through Meta’s marketplaces is the goal.