Why ’90s supermodels are dominating the latest fashion campaigns With Skims plucking a whole roster of iconic ex-Victoria’s Secret models for their latest Skims’ Fits Everybody collection campaign and Helena Christensen headlining a collection for Karen Millen, older supermodels are coming out on top.
Why fast-fashion brands in the EU could be held accountable for wasteful processes On March 30, the European Commission proposed the Sustainable Products Initiative, a new initiative part of the E.U. Green Deal that has big implications if enacted. The E.U. Green Deal, first announced in December 2019, aims to make Europe the first climate-neutral continent by 2050, allowing for a cleaner environment,...
Exclusive: Pangaia produces T-shirts made from 100% post-consumer waste Fashion brand Pangaia has partnered with Infinited Fiber on a multi-year agreement to scale the Infinna material technology that turns post-consumer waste into textiles. Innovative materials typically struggle to scale, with fashion brands in particular unwilling to be the first to take the plunge.
‘Gamify more, reward players’: Metaverse Fashion Week’s producer on the lessons learned Following Metaverse Fashion Week, Glossy spoke with Decentraland’s metaverse producer, Giovanna Casimiro, about what worked, what didn’t and how brands used the metaverse to their advantage.
Inside Neiman Marcus’s first ESG report Though ESG commitments from brands like Burberry and luxury houses like Kering have been rolling out for over two years, many American retailers have yet to integrate them into their business. But, since filing for bankruptcy in May 2020, Dallas-based luxury retailer Neiman Marcus has been realigning its goals and...
Metaverse Retail: The innovations brands are leveraging in the space During Decentraland's Metaverse Fashion Week on March 24-27, brands revealed a variety of retail strategies. They included NFT shopping, exhibitions, interactive experiences and Instagrammable displays.
Metaverse Fashion Week recap: How 2 brands tackled the NFT opportunity Two of many brands taking part in Decentraland’s Metaverse Fashion Week over the weekend, Gen-Z fashion brand Cider and premium American brand Tommy Hilfiger approached the opportunity with different NFT strategies.
How Telfar is changing drop culture with accessible blind drops Telfar, the unisex apparel label founded in 2005 by designer Telfar Clemens has announced a blind drop of a new collaboration that is eschewing NFT fashion drops from brands like Gucci.
Reformation partners with SuperCircle to enable fiber-to-fiber recycling This week, Reformation, the brand behind cool-girl sustainable dresses and a "sustainability in progress" mindset, announced a new partnership with SuperCircle, a fiber-to-fiber recycling program. Collecting clothing donations by outside brands to be recycled is the company's next goal. Brands like For Days, Girlfriend Collective and Madewell currently run similar "recycling...