Weekend Briefing: Will fashion brands take to Threads more than Twitter? Fashion brands are contending with a new social media platform, but TikTok and Instagram still hold their own. Meanwhile, in Europe, the European Commission wants the textile industry to start paying for its own waste. And one brand stole the show at Paris Couture Fashion Week.
Syky is preparing digital fashion designers for the $4.8 billion brand opportunity The startup Syky, a digital fashion e-commerce platform, unveiled its first cohort of digital fashion designers on June 27. Digital clothing is becoming increasingly prominent on platforms like Roblox and Fortnite, as well as in AR, and the market forecast for the sector is promising. The category's impact on fashion...
Luxury Briefing: Are luxury products ‘sustainable by nature,’ like Antoine Arnault said? This week, a look at whether LVMH’s Antoine Arnault is right about luxury being "inherently sustainable" and how hiring for sustainability is changing within luxury fashion.
Away CMO Carla Dunham: ‘Digital is wonderfully optimized, but we still need contact’ When Carla Dunham joined the luggage brand Away as its CMO in January 2023, the focus became expanding the DTC brand's marketing efforts through an on-the-pulse strategy. Leveraging Dunham’s marketing experience spanning Foxtrot, Equinox, Kate Spade and Amazon, Away is now tapping into new audiences. The focus for the brand's marketing...
Fashion Briefing: Against all odds, web3 loyalty programs are flourishing This week, we take a deep dive into the recent growth of web3 fashion loyalty programs from Lacoste, LVMH and Dior, and the reason brands are separating them from their existing loyalty programs.
Inside the Global Fashion Summit: The impact of the EU’s regulation on fashion goods The Global Fashion Summit, which is the largest fashion sustainability event in the world, took place in Copenhagen this week. In attendance were leading conglomerates including LVMH and PVH, innovative startups like Hilos and Circulose, charities like the Or Foundation, and regulators from the E.U. The focus this year was...
Ganni’s co-founder on new investments and why 2023 is a ‘gap year’ for fashion Scandi cool brand Ganni’s co-founder Nicolaj Reffstrup has been adamant about his embarrassment to be a part of the carbon-intensive fashion industry. Here, he talks about the new material partnership with biotech company Rubi Labs from the Global Fashion Summit and the brand’s global expansion. The partnership is currently being...
The opportunity for brands in UPF apparel The ultraviolet protection factor industry is projected to be worth $1.27 billion by 2030, according to Grand View Research Inc. Most UPF brands currently available target older consumers, outdoor enthusiasts or children, with products focused heavily on swimwear and rash guards. Now, brands are launching lifestyle apparel to get in...
Fashion Briefing: What LVMH’s push into web3 and community building says about luxury’s direction This week, we take a deep dive into how the luxury conglomerate is approaching web3 through partnerships, community projects and investment. This comes ahead of the first Louis Vuitton show with Pharrell at the helm next week. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to...