Puma is fueling engagement and community feedback with an AI platform centered on co-creation Puma is scaling AI-powered fan co-creation. Its relaunched AI Creator platform drew 35,000 users in its first week and is now shaping future kit design.
Luxury Briefing: Inside LMVH’s ‘quiet opulence’ jewelry brand, as jewelry outpaces luxury For this week's Luxury Briefing, Glossy spoke to Repossi CEO Anne de Vergeron at Shoptalk Luxe in Abu Dhabi about the brand's design- and art-led growth. Also, a look behind the scenes at what is working for luxury brands in creator marketing. Plus, executive moves at On Holding, news to...
As AI catches on across luxury, brands double down on emotional value From Harrods to Amouage, luxury brands are rethinking ROI and prioritizing emotional resonance as AI scales, based on insights from Shoptalk Luxe in Abu Dhabi.
How Miu Miu Beauty used AI to ensure a successful launch In a conversation at Shoptalk Luxe, Miu Miu Beauty chief digital officer Tiffany James explained why the brand is embracing AI for efficiencies, but keeping it out of the spotlight, as the brand's Miutine fragrance gains traction.
LVMH doubles down on Tiffany and Loro Piana, plays the long game through luxury’s slowdown LVMH closed 2025 with resilient cash flow and cautious optimism, as Bernard Arnault spotlighted Tiffany’s transformation and Loro Piana’s disciplined growth as long-term value drivers amid a bifurcating luxury market.
Luxury Briefing: Inside Burberry’s outerwear-led recovery In this week’s Luxury Briefing, a look at why outerwear and not reinvention is powering Burberry’s recovery. Plus, Revolve’s bet on physical retail, a Bottega Veneta exec moves to Moncler, Kering’s new C-suite appointment and the latest news to know.
Aerie launches largest collaboration yet, focused on ‘remixed vintage’ and styling inspiration With its Emily + Meritt capsule, Aerie is turning “remixed vintage” into a scalable growth strategy, using styling-led nostalgia to attract Gen Z and Gen Alpha shoppers at accessible price points.
What works to drive sales on TikTok Shop has changed, creators say Even as TikTok Shop creators post record sales, lower fees, AI-driven content and brand demand for multiple voices are intensifying competition across the creator economy.
‘Our muse’: Coach CEO Todd Kahn on building the brand around Gen Z When Coach CEO Todd Kahn talks about the brand, he rarely starts with the product. For him, the brand is about emotion and identity. “We call it expressive luxury,” he said. “It’s about putting the consumer at the center.” That focus has powered one of fashion’s strongest runs.