Fast fashion’s aesthetic overhaul is in full swing. But as they invest in quiet luxury campaigns and Paris Fashion Week appearances, brands like Asos, Pretty Little Thing and Debenhams are changing the look, not the production model.

This week's Luxury Briefing spotlights the nostalgia and sentimental strategy driving Golden Goose’s new opening in NYC. Plus, an inside look at the first public address from Andrea Baldo, CEO of struggling luxury brand Mulberry. Also, why Van Cleef and Arpels is in hot water, what's hot in Shanghai Fashion...

As part of its GAP 2030 strategy, announced in 2023, Unilever is using AI-powered digital twins to cut content costs, boost speed and scale creative output across brands like Dove and Tresemmé.

For designers, the next big business opportunity may be leaning into a new kind of luxury, where biohacking, longevity and high-performance wellness are the ultimate status symbols.

Leather's resurgence reflects a deepening commitment by luxury brands to craftsmanship, exclusivity and long-term value in an uncertain market.

American Eagle is bringing denim, deli sandwiches and live music to Nashville with a Denim Deli pop-up. The immersive Gen-Z marketing play blends fashion, food and community.

Copenhagen Fashion Week faces greenwashing allegations. CEO Cecilie Thorsmark denies wrongdoing while participating brands like Baum und Pferdgarten and Berner Kühl admit to marketing missteps.

Luxury consumers are demanding real value, pushing brands to prioritize craftsmanship over hype. While niche labels like Delvaux, Lalage London and Moynat thrive, big names face backlash for soaring prices and slipping quality.

As creative director shake-ups hit Tom Ford, Dries Van Noten and Givenchy, the real story is in the numbers. With Kering struggling, LVMH slowing and Zegna betting big on Tom Ford, the luxury industry is at a crossroads.