Following the launch of a luxury aprés-ski collection at New York Fashion Week in September 2022, activewear brand Alo Yoga is now introducing an expanded line of luxury occasionwear called Alo Atelier.

Five-month-old beauty brand Kiki World is focusing its customer engagement efforts on product and marketing co-creation. Beauty brands including Topicals, Dieux and Bread are also testing co-creation with their community members, via the digital platform Try Your Best.

Launching denim is considerably risky for brands. For one, its return rates are among the highest of any fashion category. But at the same time, it can facilitate great brand loyalty. Once customers find a denim style they like, they tend to return to the same brand to buy their...

On Wednesday, along with Hervé Léger, Glossy hosted the latest Glossy+ member-exclusive Executive Roundtable event, at Hervé Léger's showroom in NYC's Empire State Building. Attendees included dozens of executives from fashion brands, retailers and agencies, who participated in a lively discussion about the challenges facing the industries and the strategies...

Is it possible to make cigars chic in a largely non-smoking society? Cigar brand Civil Pleasures is trying to do just that, including by inviting people from the fashion industry to be part of its debut marketing campaign. 

Ahead of the brand's September 22 fashion show in Milan, Boss's marketing and set design teams leveraged AI and technology to pull off their vision for a “Techtopia” setting. The office-style spring 2024 collection, along with the technology-led set, were meant to represent the workplace of the future where AI, nature...

On September 29, Coach started selling on Amazon. The company follows Levi Strauss & Co., Gap and Victoria’s Secret & Co., which have all set up shop on the site since 2019. 

Macy’s chief merchandising officer, Nata Dvir, is leading the company's private-brand evolution. The department store is rethinking its portfolio of private label brands across all product categories, including men’s, women’s, kids and home. That includes adding, refreshing and editing brands through a new customer-centric strategy.

Last month, Sunspel, the 163-year-old British luxury brand best known for its James Bond-beloved polo shirts, announced a new CEO, Raul Verdicchi. Verdicchi, who has experience at luxury brand Ermenegildo Zegna and racing brand Alpha Tauri, marks the first leadership shift since the brand was bought out by former CEO...