Gymshark revives its cult Onyx line with a theatrical NYC pop-up as it prepares to open a four-floor U.S. flagship and navigates a major business restructure.

In this week’s Luxury Briefing, Mytheresa’s chief customer experience officer, Amber Pepper, shares why the luxury e-retailer hosted a Pucci activation in Austin. In addition, U.K.-based lingerie brand Bordelle discusses its U.S. strategy amid tariffs. Also, Lyst Index insights and news to know.

Puma is doubling down on emotional storytelling, community-driven launches and retro icons like the Speedcat. Its Go Wild campaign and London flagship are also intended to reboot the brand for a new generation.

As tariffs rise and regulations tighten, fashion companies like Stripe & Stare, Vestiaire Collective and eBay are embracing sustainability and circularity, driving innovation ahead of 2025’s key E.U. and U.S. policies.

Kering struggles, Louis Vuitton raises prices, and Another Tomorrow’s Vanessa Barboni Hallik shares how the brand is scaling sustainability with tech and traceability.

In an interview with Glossy after Zozo acquired the company, CEO Emma McFerran said Lyst is betting that taste-based personalization, not price or a platform's scale, will define the future of online luxury shopping.

As health concerns reshape consumer habits, brands like Under Armour and Lululemon are investing in clean, plant-based materials, ushering in a new era of toxin-free athleticwear.

Hermès is raising U.S. prices to offset tariffs, pushing American shoppers to buy luxury goods abroad instead.

Luxury jewelry once stood apart from the volatility of global trade, but tariffs are now forcing the industry to face the same realities as everyone else.