Ulta Beauty has expanded its retail media network by partnering with Rokt to introduce AI-powered non-endemic ads, offering personalized recommendations from companies like Hulu and PayPal.

Shein's $66 billion London IPO is set to be one of the largest in recent years, but the company faces significant regulatory challenges and scrutiny over its labor practices and environmental impact as it seeks approval for its market debut.

One year in, the Circular Fashion Innovation Network is driving the UK’s transition to a circular fashion economy through sustainable practices, AI integration and regulatory collaboration. Meanwhile, other markets are scaling back their commitments.

LVMH’s Q3 2024 results show a 5% dip in fashion sales, falling short of expectations as the group focused on Japan’s tax-free market and the Paris 2024 Olympics for brand visibility.

Currently working wth Croatian footballer Joško Gvardiol, Mackage takes an authentic, long-term approach to athlete partnerships, which plays into its contract negotiations.

Rising costs, increased demand for efficiency and the global economic outlook have driven many fashion brands to reconsider their marketing approaches. By moving efforts in-house, brands can achieve greater control, streamline communication and reduce costs, but they also face challenges in maintaining innovation and creativity. 

H&M is doubling down on its strategy to blend fashion and music, amid increasing competition in the fast fashion market.

Over the last year, Stitch Fix has increasingly used data and AI to create personalized shopping experiences. Its newest bet on AI, a tool called StyleFile, aims to improve its service as the company works to recover from an extended rough patch.

Forget digitally native influencers — athletes are now the ultimate ambassadors of luxury, combining their aspirational lifestyles with a sense of relatability that’s hard to beat.