Naked Wardrobe’s co-founders are projecting 50% growth in 2025, following a rebrand This year, following a rebrand, Naked Wardrobe is on track for 50% year-over-year growth. Opening a first flagship store and expanding internationally are among plans for the near future, founders Shirin, Shida and Shideh Kaviani said on the Glossy Podcast.
Pvolve introduces workouts for menopause, fertility To promote the new initiative, Pvolve will primarily focus on education. Throughout the year, the brand will use its social media platforms to release educational and workout videos with its trainers and actress Jennifer Aniston, its celebrity partner since 2023.
To show or skip: Designers weigh in on the importance of New York Fashion Week Whether it's primarily through the collection's story or through the venue and props, hosting a memorable show is the goal. But as the price tag to produce a noteworthy event becomes increasingly more costly, many brands have had to reprioritize where to spend their time and efforts to get the...
Velour Beauty taps celebrity MUA behind Sabrina Carpenter’s lashes to launch first co-branded product After partnering with celebrity makeup artist Carolina Gonzalez on red carpet makeup looks, Velour Beauty is taking its partnership with Gonzalez to the next level by launching its first-ever co-branded product: a limited-edition set of lashes. With the new product, announced on Tuesday, Velour Beauty is looking to offer its...
The Mane Choice gets a rebrand and names first global ambassador Announced on Friday, The Mane Choice, founded in 2013 by entrepreneur Courtney Adeleye, has undergone a complete rebrand, including a modernized logo and updated, minimal packaging. The new logo will be rolled out across all of The Mane Choice's social channels and on its shelf space at its retail partners...
Mielle launches its first product collection post-Procter & Gamble acquisition Two years after getting acquired by Procter & Gamble for an undisclosed sum, Mielle is releasing a new collection that's all about moisture — a major concern for textured hair-care clients, the Mielle team found.
Maybelline and Women’s Lacrosse League announce partnership Announced on Thursday, Maybelline will be the title sponsor for the new women's professional lacrosse league — called the Maybelline Women's Lacrosse League — created by the Premier Lacrosse League in November 2024.
Technology is at the core of Ulta Beauty’s next phase of growth 2025 is shaping up to be a transformative year for Ulta Beauty, and according to Inna Larson, the company's vp of IT strategy, planning and enterprise architecture, technology will be at the core of it all.
NuFace kicks off 20th anniversary with skin-care tool promising rapid results As NuFace settles into its 20th year, launching innovative products and strengthening its community are top priorities.