Exclusive: With Dedcool launch, Sephora enters the laundry detergent and air freshener categories Chanel No. 5, YSL Black Opium and Viktor & Rolf Flowerbomb have a new shelf mate at Sephora. Dedcool, the Gen-Z and millennial fragrance brand, launched on Sephora.com on August 2. It will land in 210 Sephora stores on August 12.
With new Twitter campaign, Blueland is helping customers recycle any beauty product For the launch of its first true skin care product, a gentle facial cleanser, Blueland, the company known for refillable cleaning products, is launching a Twitter campaign, called Beyond The Bottle.
Glossy Pop Newsletter: Farsali is back — and it’s doing social media differently this time There was a particular moment in beauty content creation when there was perhaps no greater flex than showing the mica-packed drops of Rose Gold Elixir, a product by an Indie brand called Farsali, dripping down one's face. Now, two years later, the brand is poised for a comeback, with updated formulas.
Glow Recipe brings back Watermelon Glow Dew Drops with new TikTok campaign On Thursday, Glow Recipe introduced a TikTok campaign focused on its bestselling product, Watermelon Glow Niacinamide Dew Drops ($34), a serum-primer hybrid that first launched in 2020.
Chelsea Leyland launches Looni as an answer to women’s menstrual symptoms Chelsea Leyland, known for her work as a DJ in the fashion and beauty space, is turning her experiences suffering with epilepsy and endometriosis into a new business venture.
Glossy Pop Newsletter: Catbird strikes TikTok gold with its ‘get zapped’ service Getting zapped could mean a million things, but to those in the know, it means having an extremely dainty gold chain welded to your wrist. It's frequently done with a mom, sister or friend, and is often documented on TikTok.
Thinx taps Pamela Adlon for ‘How a new generation Thinx’ commercial Thinx, known for popularizing leakproof underwear, has launched its most comprehensive brand campaign yet — including TV commercials directed by the actor, director and creator of the hit series "Better Things," Pamela Adlon. The campaign speaks to the ways that leakproof underwear has the potential to revolutionize and democratize the...
Ashley Tisdale’s Being Frenshe brand aims to make wellness rituals accessible On Sunday, actor Ashley Tisdale's new wellness brand, Being Frenshe, launched at Target. Created with Maesa, the incubator behind Anomaly by Priyanka Chopra and Flower by Drew Barrymore, the brand debuted with a 45-product assortment spanning candles, body washes, hair masks and bath bombs.
A new perfume doubles as an ice cream topping Salt & Straw and Imaginary Authors have created the first collection of edible perfumes, which the former's scoop shop will serve as toppings, starting on July 17.