On Sunday, actor Ashley Tisdale's new wellness brand, Being Frenshe, launched at Target. Created with Maesa, the incubator behind Anomaly by Priyanka Chopra and Flower by Drew Barrymore, the brand debuted with a 45-product assortment spanning candles, body washes, hair masks and bath bombs.

Salt & Straw and Imaginary Authors have created the first collection of edible perfumes, which the former's scoop shop will serve as toppings, starting on July 17.

As the influencer marketing industry matures, the way brands and influencers work together has evolved. At the forefront of this evolution is Nudestix, the makeup brand known for its portable, stick-format products. The brand recently announced two influencers as not just ongoing partners and ambassadors, but also as investors: 19-year-old...

Andrea Cheong, 30, has worked on many sides of the fashion industry. She's been a journalist, worked in brand partnerships at British Vogue and held a role at a consumer trends agency. These days, however, she spends much of her time teaching her 187,000 TikTok followers how to shop mindfully.

Idris and Sabrina Elba, husband and wife, have joined the band of celebrities to break into skin care, with their new line, S'able Labs, launched on Tuesday. "I expect a natural, healthy skepticism," Idris Elba said. "Sexiest man, sure, but I'm not known for skin care."

You might know Stephanie Suganami Shepherd (better known as Steph Shep, 1.8 million Instagram followers) vis-a-vis her Kim Kardashian association. But in recent years, she's made a name for herself as a multi-hyphenate in her own right. Her latest project, a fragrance in collaboration with Gen Z-forward fragrance brand Snif...

The content on TikTok is far-reaching. The hashtag #scalp has 777.4 million views, #scalpcare has 268.8 million, and #scalpmassage has 77.6 million. The sometimes visually grotesque nature of an unhealthy scalp has viewers entranced. And the fact that scalp issues can be both physically uncomfortable (think: itchiness and tightness) and...

A new crop of skin-care brands is packaging and delivering skinimalism to the busy consumer who wants to cut through the noise of the extremely crowded industry.

Ashley Villa counts mega-influencers like Michelle Phan, Jenn Im, Chloe Morello and Nicol Concilio as clients at Rare Global, the talent management agency where she is CEO and partner. With a potential recession on the horizon, Villa discussed what impact the pandemic had on influencer marketing and how a recession...