Lady Gaga’s Haus Labs launches first TikTok campaign and challenge For its first-ever TikTok campaign and challenge, Haus Labs did not tap an agency to write a jingle about makeup. Instead, it leaned on its famous founder. The campaign, which launched on Monday, was spurred by a post by Gaga to her 7.7 million TikTok followers. It puts a spotlight...
Glossy Pop Newsletter: Bethenny Frankel swears she’s not about to launch a beauty brand Bethenny Frankel is as surprised that she became an overnight TikTok beauty influencer as you are. And she swears that social media is not her forté. "I'm historically terrible at it," she said. And yet, since April, when Frankel started posting about makeup, she has amassed nearly 1 million followers...
Celeb hairstylist Adam Reed on his mental health-focused hair-care brand London-based celebrity hairstylist Adam Reed debuted his brand, Arkive, across the pond in February. It's already Boots' No. 3 brand in the professional hair-care category. This week, it launches stateside, where it will be sold direct-to-consumer, as well as at Bloomingdale's via Space NK.
With new products and focus group, Jergens expands focus to BIPOC consumers Jergens, a longtime staple in the sunless tanning and body lotion categories, is expanding its body care offerings to make a concerted push towards melanated skin. To do so, it formed The Jergens Glow Collective, a group of BIPOC experts to weigh in on the product development for its new...
‘No improvement’: Remi Bader on NYFW’s body diversity Shortly before the start of this season's NYFW, Bader shared on her Instagram Stories that she would only attend the shows of brands showing models of diverse body sizes and selling clothes she could wear to attend those shows.
Glossy Pop Newsletter: Why do influencers go to New York Fashion Week? Fashion week has become a scene with a capital "S" — and I wanted to know what was motivating today's content creators to subsist on little sleep and often, little sustenance to get through the week. So I called a few to ask. Are you spending money or making money?...
Exclusive: Michelle Phan’s next move: A digital course for aspiring creators Michelle Phan is launching an entirely new business venture: Summer School. According to its Instagram bio, it's "Empowering a generation of creators to become the main character."
NYFW Briefing: After being an ‘official wellness partner,’ Alo Yoga makes its fashion show debut Alo has also been the "official wellness partner" for NYFW since September 2021. September 10 was the first time the brand presented a collection of its own.
Clare Vivier’s 4,500-person waitlist confirms the return of the fanny pack Slowly, and then suddenly, the fanny pack has shed its stigma. Once a fast way to self-identify as a tourist, or just uncool, the fanny pack is now trendy. It’s common to see iterations of the trend worn as a cross-body bag, as well as a belt. It’s a trend...