Models Josephine Skriver and Jasmine Tookes expand their fitness empire with a workout app In 2016, supermodels Josephine Skriver and Jasmine Tookes co-created an Instagram account, named with an amalgamation of the first two letters of each of their own names, Joja. Through the account, which has accumulated over 600,000 followers, the two women have shared their fitness regimens, offering an inside look at...
Glossy Pop Newsletter: De-influencing is TikTok’s response to overconsumption and inauthenticity After years of telling you what to buy, content creators and regular consumers on TikTok have decided to flip the script and tell you what not to buy — and they're calling it "de-influencing." The hashtag #deinfluencing has 21.4 million views and has increased in popularity even in the past...
Celebrity brow artist Kristie Streicher launches her own brand Streicher is adding to her brow empire with the launch of K.S. & Co, a tight edit of three brow essentials informed by her 23-year career shaping brows. Her clients include Gwyneth Paltrow, Lorde, Adele, Mandy Moore, Sandra Bullock, Sarah Paulson and Marisa Tomei.
Too Faced taps creators for traditional ads celebrating Better Than Sex Too Faced is marking the 10th anniversary of its most popular product, Better Than Sex mascara, by running an ad campaign. And, for the first time, it's also adding a color to the franchise, dubbed Chocolate.
Exclusive: Tarte CEO Maureen Kelly sets the record straight on the brand’s influencer trip to Dubai On January 18, 29 influencers and their plus-ones began a global journey that would convene in Dubai, at the Ritz Carlton Ras Al Khaimah in the Al Wadi desert. This included 13 American influencers, including big names like Alix Earle, Meredith Duxbury and Ellie Zeiler, to name a few.
Glossy Pop Newsletter: Sol de Janeiro is Gen Z’s answer to smelling like dessert Teens in the early 2000s relished in the somewhat scandalous nature of Urban Decay's since-discontinued, shimmery Lickable Body Powders in flavors like cake and honey. There was also Jessica Simpson's fever dream of a brand, simply called Dessert Beauty, which sold edible lip gloss made to taste like buttercream and...
Beekman 1802 pivots social media focus to nurses "[Beekman is] a brand built on two pillars, goat milk and kindness. [So we're] celebrating those who put kindness out into the world," said CEO Jill Scalamandre. The program is extensive, which is fitting considering it will play out over the entire year.
John Legend debuts Loved01 in collaboration with A-Frame incubator John Legend is the latest male celebrity to throw his hat in the crowded ring of celebrity brands, with Loved 01, pronounced "loved one."
Glossy Pop Newsletter: A 10-year-old Urban Decay eyeshadow is back, thanks to Gen Z In late November, Urban Decay's Moondust eye shadow started to go viral on TikTok. Its virality wasn't the source of one mega-influencer's endorsement. It also wasn't a buzzy new launch — Moondust first launched in 2013. Rather, according to Malena Higuera, Urban Decay's U.S. gm, it was the result of a...