Glossy Pop Newsletter: How Deux made cookie dough an influencer staple Most of the brands I follow closely sell lipstick, skin care, sweaters or bags. But since its 2020 launch, I've been obsessed with the trajectory of one brand whose products cannot be worn and require refrigeration. I'm talking about Deux, the 'better for you' cookie dough brand that's become as...
How brands are making e-commerce feel like social media Social media is changing every day. But one thing that seems to be holding true is the power of video, particularly when it comes to influencing and selling products. An emerging way brands are leveraging this is by integrating video, some TikTok-inspired and some directly from TikTok, onto their e-commerce...
With Weedie Parker accessories, Edie Parker reaches younger shoppers Edie Parker is known for its customizable acrylic clutches, favorites of chic brides and often seen on the red carpet. But since 2021, it's been diversifying its bag assortment with a line of "Weedie Parker" styles. They are, technically, part of the brand's Flower collection, a high-design assortment of cannabis...
Glossy Pop Newsletter: Beauty brands are trying to reinvent glycerin For years, beauty's experienced countless far-flung trends. Among them: crystal-infused skin care, 10-step skin-care routines, and the rise and fall of "clean" beauty. But now, skin care is going back to basics.
How Great Jones made its cookware a fashion statement On November 15, Great Jones, the cookware brand known for its colorful dutch ovens and sheet pans, released a two-item collaboration with fashion brand Lisa Says Gah. Together, the two brands came out with a limited-edition design of Great Jones's Dutch Oven, manufactured by Great Jones, and an apron, manufactured...
Glossy Pop Newsletter: How New York or Nowhere built an iconic brand in less than 2 years In 2011, Liz Eswein was among the first of her friends to get an iPhone, and then the first to download an app called Instagram. She tried to get the handle @Liz, but it was taken. The same goes for @LizNYC. Oddly, @newyorkcity was not. Today, that account has 1.5...
Actress Esther Povitsky’s holiday gift guide Take in enough of Esther Povitsky’s content, and you’ll wish you could grab a coffee with her. The next best thing? A peek at her holiday wish list.
Influencer Emira D’Spain’s holiday gift guide Emira D’Spain is known for her makeup tutorials and often refers to her aesthetic as “cunty Barbie.” She’s bold, she’s glam, she’s fabulous — so it’s no surprise so many people view her posts and take note of the products she loves.
Meet Futurewise, Julie Schott & Brian Bordainick’s new skin-care brand based on slugging Julie Schott and Brian Bordainick, the brains behind Starface pimple patches and skin care, Plus's dissolvable body wash, and Julie, the new emergency contraceptive pill, are launching another skin-care brand today. Dubbed Futurewise, it will sell direct-to-consumer via futurewise.world.