Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
When the pandemic hit, model Anastasia MacKay saw an opportunity to give her hair the TLC it never got on set. That led to a shopping trip where she noticed a "big gap" for brands that made textured hair care feel luxurious.
It is currently 92 degrees in New York City, which is hot, but not hot enough for New Yorkers to claim a free month's supply of Nutrafol.
Since Peter Thomas Roth launched 30 years ago, the marketing landscape has changed. The brand once relied heavily on print ads. Now, for the second consecutive year, it is launching a celebrity-fronted campaign.
The story of how Deuxmoi, Instagram's favorite source for celebrity sightings and blind items, came to collaborate on a perfume and sell it at Violet Grey is one of taking risks in DMs and cold emails.
There's been an influx of bronzing-drop launches, with about a dozen this year alone from brands at every end of the spectrum: E.l.f. finally entered the conversation with a $12 option, and Glow Recipe released its Watermelon Glow Niacinaminde Hue Drops Sun Glow Serum, building on the success of the...
Since TikTokers and Hairitage started "making deals," over 1,000 videos (with the brand tagged) have been made and over 60 "PR" packages have been sent, with about 30 more getting ready to be sent at press time. Around 80 participants, or 8%, have successfully completed the challenge thus far.
In May, Live Tinted turned five years old. The brand was founded by Deepica Mutyala, a veteran of both the corporate beauty space, as a one-time manager at Birchbox, and the creator space — Mutyala has 502,000 followers on Instagram. Live Tinted launched in 2018, four years after Mutyala went viral on...
Though EOS may be best known for its orb-shaped lip balms, its first-ever products were in the shave category. And now, its combined body lotion and shave products business is on track to account for more than half of the total business by the year's end.
Hailey Bieber has mastered the art of the tease. For months, the founder has had fans eagerly speculating and posting about when her 2-year-old beauty brand, Rhode, would introduce blush. Bieber has over 52 million followers on Instagram, over 12 million on TikTok and over 2 million on YouTube.