On October 6, Merit wiped its Instagram clean. According to Aila Morin, the brand's CMO, it was among several "insane" moves the brand made to bring focus to Retrospect, its first perfume launched 16 days later. 

Megababe has had a big year. “We doubled our retail footprint [by launching at Walmart]; we launched Butt Stuff, a product I’ve been trying to get out for multiple years; we did our first big marketing campaign with a streaming commercial and bus advertisements; … and I met Oprah,” said co-founder Katie...

Laneige, the K-Beauty brand owned by AmorePacific, has no plans to slow down as the year comes to a close.  “Laneige has been the No. 1 holiday brand at Sephora for the past two years,” said Julien Bouzitat, the brand’s U.S. gm. As such, it treats its gift sets as...

The year in media was marked by layoffs, but on Substack — the newsletter platform co-founded by CEO Chris Best — there was a renaissance, particularly in fashion. Creators, some of whom once had careers in traditional journalism, have flocked to the platform where they can write and create independently, free of...

In the 10 days since the election, TikTok has been ablaze with influencers speaking out about the results and people calling out those who did not. For creators, how important is taking a political stance?

Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But then, one day, she was packing her 9-year-old son up for camp and realized there wasn't...

In May, newly reported survey data from KFF showed that one in eight adults (12%) have tried a GLP-1 agonist — the class of drugs that includes Ozempic. So, it's no surprise that several wellness- and supplement-focused brands have launched products intended to meet the moment, though each of the...

Launched in mid-October, Rùadh, a sustainably-minded denim line founded by Jac Cameron, co-founder and creative director of contemporary label Ayr, is already showing up in the outfits and Instagrams of some of fashion's most admired.

Grey Bandit, the Gen-Z-focused fashion brand, was built on influencer marketing. But, since its launch in 2017, the brand's priorities have changed. "We spent a lot of time and money catering to [influencers], and when you do that, you miss a huge part of the reason you're successful and able...