Sara Spruch-Feiner is a senior Glossy Pop reporter.
The multi-hyphenate just launched Elle Reve, a small edit of multi-functional items that are priced $22-$182 and sold on the brand’s DTC site.
The idea of an eyeshadow palette inspired by Easter candy, or a chain restaurant known for its burritos, may seem strange. But for digitally savvy brands like E.l.f. and Hipdot, it’s proving extremely successful — both with regard to sales and social engagement.
Millennial pink and fake perfection are officially out of style. The U.S. endured a Trump presidency that ended with an attempted coup on the Capitol, and it's now approaching a full year living with a global pandemic. Gen Z, a generation born for the most part into a post 9/11...
