Catering to Spanish-speaking customers is fueling eSalon’s growth Direct-to-consumer, hair color company eSalon is focused on segmenting and acquiring new customers. The beauty brand is taking a two-pronged approach in 2019 via Spanish language websites and a new focus on international markets.
Tatcha and QVC continue to leverage partnership Geisha-inspired beauty brand Tatcha is leaning further into its relationship with QVC. This week, Tatcha will exclusively launch with the retailer its latest product, the Ageless Revitalizing Neck Cream -- it's a direct response to QVC customer demand.
Benefit Cosmetics retools marketing efforts around ‘social good’ Earlier this month, the beauty company tapped five of its biggest brand ambassadors, including Alisha Marie, Christen Dominique, Remi Cruz, Ellarie Noel and Molly Burke for its “Cheekleaders” activation. Tied to its latest palette launches of the same name, each influencer surprised teachers in Dallas, Toronto and Elk Grove, California...
Tmall’s head of beauty: ‘Chinese consumers don’t see a distinctions between online and offline’ Glossy talks with Jason Chen, Tmall general manager of beauty about how the digital platform is onboarding its beauty and personal care brands, what is trending in the Chinese market and how beauty and personal care brands can capitalize on being more customer-centric.
Nail-care brand Olive and June aims to bring back the at-home manicure California-based nail salon brand Olive and June wants to elevate the at-home manicure. On March 14, Olive and June is launching its first foray into polishes, including six non-toxic shades and a top coat, as well as a rubberized tool dubbed “The Poppy” that facilitates easier application.
‘We see this as an education opportunity’: CBD brands take SXSW As regulations loosen, CBD and cannabis brands are circling SXSW.
Universal Standard’s Alexandra Waldman: ‘The world doesn’t need another plus-size fashion brand’ On the heels of Universal Standard’s first appearance at SXSW and the launch last week of its size-inclusive denim line, Waldman discussed with Glossy the brand’s push toward total inclusivity in 2019.
Sleep patches, meditation and Goop: Wellness has arrived at SXSW Brands from Dirty Lemon, Lululemon and Goop are staking their claim on the category at the interactive, film and music festival.
Why beauty companies are making a play for SXSW Beauty companies across the board are hoping to tap the 70,000-plus SXSW audience beginning Friday, March 8.