Though color cosmetics line Eddie Funkhouser originally came to market as a masstige player in 2012, with distribution at 75 Rite Aid stores, Amazon and its direct-to-consumer site EddieFunkhouser.com, the beauty brand has worked hard at elevating its image in the last 18 months.

Welcome to Glossy's Beauty and Wellness Briefing. This exclusive and inside look at the beauty and wellness industries is meant to shed light on the topics that really matter and discuss the elephants in the room.

On Monday, MAC unveiled its latest Viva Glam campaign, which celebrates the 25th anniversary of the line's giving model in which 100% of proceeds support those affected by AIDS and HIV. Model Winnie Harlow will serve as the face of the campaign, with an image of her recreating a RuPaul...

YSL Beauty and Tmall are going full throttle at Coachella, but other brands, both fashion and beauty, have been scaling back in recent years, and others have largely changed their approach. 

Women's personal care and ingestibles company Love Wellness is the latest to venture into CBD.

Avon's latest focus is on the Avon Academy follows the brand’s more recent digital-centric efforts.

As the proposition of value-driven brands becomes increasingly important for consumers -- especially millennial and Gen-Z shoppers -- beauty and personal care companies are trying to find new ways to tackle corporate responsibility.

Since launching its revamped color cosmetic collection in August 2018, Shiseido has realized the importance of its influencer strategy. In 2019, the Japanese beauty company is further emphasizing that approach to focus on all brand initiatives.

As the move to be everywhere the modern beauty customer wants a brand to be reaches fever pitch, natural apothecary company Malin + Goetz is taking a decidedly hyper-focused retail approach through its own direct-to-consumer site and three new stores in 2019.