Though Coty’s ship is large and has struggled recently, due to its consumer business, Fred Gerantabee, global vp of digital innovation at the company, is leading the charge in an attempt to bring technology across all its divisions, including consumer, luxury and professional.

BareMinerals attempts to rejigger comes at a time when clean skin-care products, led by brands like Drunk Elephant, have become table stakes for today’s beauty consumer.

Through the platform’s in-house, branded content offering, FameBit, which was acquired by YouTube in October 2016, the company is launching an augmented reality beauty feature that lets Youtube users virtually try on and shop makeup alongside creator videos.

SheaMoisture is one of the many beauty brands, including Dove, Aveeno and Carol’s Daughter, seeing the increasing value of Essence Fest and its dedicated Beauty Carnival experience that officially kicked off in 2018.

On June 11, the 9-year-old company, which is best known for its beauty subscription boxes, announced a new campaign it's calling “You.” The digital, social, television and event marketing blitz that will run through the end of the year emphasizes Birchbox's offering as a “a monthly box of you time,”...

After stints in the London in October 2018 and Singapore in November 2018, Drunk Elephant’s "House of Drunk” private launch on June 10 is the brand’s first retail experiment in the U.S.

Soon after its March launch in 400 Douglas stores in Germany, Glow Recipe is rapidly entering international expansion mode by debuting in 100 Mecca locations in Australia and New Zealand.

Black Opal has no plans to reach the industry's new 40-shade standard, set by Fenty. The brand is emphasizing its core customer and isn't trying to be everything to everyone.

Ralph Lauren’s push for Polo Red Rush to be seen as a lifestyle brand versus purely a fragrance comes at a time when designer scents seem to have lost their luster.