Esports and Twitch deepen ties to beauty As more beauty brands are becoming active on Twitch and in the gaming world at large, Charlotte Tilbury announced last week its new partnership with the Girlgamer Esports Festival.
Pinterest doubles down on social commerce Pinterest is ramping up its e-commerce capabilities and influencer content with a focus on beauty.
Miley Cyrus’ makeup artist James Kaliardos joins startup SIIA as brand ambassador Known for his work with Miley Cyrus and some of the world’s largest brands and publications, celebrity makeup artist and magazine founder James Kaliardos is now the brand ambassador for beauty startup SIIA.
L’Oréal Group partners with period-tracking app Clue L'Oréal Group’s Technology Incubator is getting into the world of period-tracking apps.
Inside Shiseido Group’s digital acceleration Glossy speaks with the group's global CDO about its digital priorities during the pandemic, which include virtual services, livestreaming and social commerce.
Hand sanitizer gets sexy in edgy Touchland campaign Trendy hand sanitizer brand Touchland joins in the "raunchy new normal" ad trend even as the pandemic trajectory worsens.
The NFT craze now includes major beauty brands Nars, Givenchy Beauty and E.l.f. have all joined the metaverse with branded NFTs.
How Instagram changed the press-on nail game Once relegated to the drugstore beauty section, packaged press-on nails have had a resurgence as an Instagram status symbol.
Influencer marketing gets a Gen-Z upgrade with Emcee launch Influencer affiliate platform Emcee launches with a focus on a younger, indie-leaning audience.