What does it take for a beauty campaign or brand to cut through the noise in 2025? In today’s episode of The Glossy Beauty Podcast, we welcome three esteemed beauty executives to discuss the secret sauce behind their Glossy Pop Award-winning campaigns. Plus, hosts Lexy Lebsack and Emily Jensen discuss...

This week, I’m highlighting recent conversations with brand execs at Suave, Prakti Beauty and Cosnova about their shifting online search priorities. It’s part of a growing strategy that favors GEO over SEO to ensure a brand’s online presence is optimized for AI platforms like ChatGPT, Google Gemini and Perplexity. Additionally, L’Oréal...

L’Oréal Groupe has tapped the University of Cambridge to scout, identify, pilot and scale disruptive solutions to the beauty industry’s biggest sustainability challenges through an open-call application process that closes on Tuesday.

Executive coach Angela Bennett spent more than two decades working across L’Oréal and Estee Lauder, but today, she’s part of a growing number of certified professional executive coaches who help individuals and organizations to build stronger teams. In today’s episode of the Glossy Beauty Podcast, she introduces us to the...

This week, I checked in with Jeffery Wagstaff, CEO of Cosnova, the German parent company of mass beauty mainstays Essence and Catrice, about the company’s U.S. expansion into Walmart. Cosnova’s entry into the mass retailer is part of its stunning sales growth, which passed $1 billion in annual sales in...

Fresh off the success of its February relaunch, American heritage personal care brand Suave is leveraging product safety apps like Yuka to drive in-store sales at mass retailers like Walmart and Target. 

Guive Balooch, L’Oréal Group global vice president of tech and open innovation, joins the Glossy Beauty Podcast to share insights into the innovation consumers want now and where the conglomerate is focusing its tech prowess today.

This week, I checked in with Julie Zerbo, attorney and founder of the legal publication “The Fashion Law,” to better understand a wave of lawsuits in California that question the validity and legality of “Made in America” marketing claims for brands that source ingredients or packaging outside the U.S. Additionally,...

What does it take to successfully reinvent a heritage beauty brand? Industry veteran Dawn Hilarczyk joins the Glossy Beauty Podcast to discuss the total reinvention of 68-year-old beauty brand Borghese. She’s 18 months into her tenure as chief operating officer and has already overseen sweeping changes to the Borghese team,...