There is a booming business staying true to the deals discount shoppers are accustomed to: 30 to 70% off MSRP. TJX, which owns TJ Maxx, Marshalls and Homegoods, has expanded its beauty footprint with a larger selection and more prestige products. 

A presence in off-price retail channels, which include Marshalls, TJ Maxx, Nordstrom Rack and Saks Off 5th, has long been a sensitive subject among beauty brands based on the fear that selling marked-down products will equate to brand equity dilution. But a peek inside some of these off-price retailers now...

Today’s subject founded her beauty brand less than 10 years ago and has not accepted any investments. She and her co-founder bootstrapped their launch with $50,000 and have only released a small number of products, which she says has been one key to its early and consistent profitability. Her former...

Tanger Inc, which owns and operates 38 off-price outlet shopping centers across the U.S. and Canada, is leveraging its growing beauty retailer business to bring shoppers into its outdoor malls. This includes adding full-price stores like Ulta Beauty to better compete with local discount department stores like TJ Maxx and Ross.

The L'Oréal-owned brand seeks to get the most out of the investment with a strategic content rollout, experiential event calendar, exclusive product drop and partnership with Ulta Beauty, all tied to the 30-second commercial. 

Using a 300-square-foot shipping container-like structure as its base, California property development and hospitality company Caruso turned a walkway in its flagship property into a lucrative pop-up shop back in 2016. Now, it hopes to recreate its success in its other properties. 

As the supplement category continues to balloon in size, this strategic investment highlights fundamental changes happening in the vitamin category. As Glossy reported last week, more consumers are choosing to shop from young brands that can prove safety and efficacy in lieu of rigorous regulation. 

There are more than 16 million Americans who suffer from rosacea, but reaching these shoppers has been increasingly difficult for brands that offer products tailored for their reactive, sensitive and redness-prone skin type. As of this week, the rosacea-focused corner of the beauty industry is likely to expand thanks to...

Q1 is the most important selling season of the year for the wellness industry, and as more brands enter the space, those leading in innovation and safety are doubling down on their points of difference.