On its best sales day in 2024, Guru Nanda sold close to $1 million dollars worth of oral care products on TikTok Shop. Today, founder Puneet Nanda is bracing for the loss of the platform that amplified his longtime oral care brand onto millions of American’s bathrooms. Nanda sat down...

Thanks to a mix of cash donations and sales from the now-viral "NY Loves LA" T-shirt, FFC co-founders Rebecca Minkoff and Alison Koplar Wyatt have raised $1.7 million dollars since January 8. The group is also funneling funds into grants for female business owners who lost their livelihood in the...

This week, I checked in with industry insiders spearheading grassroots movements to help California wildfire victims through donations from beauty and wellness brands. Additionally, Bryan Johnson’s multi-city longevity summit kicks off in L.A. this weekend, and store closures continue as Macy’s and Kohl’s announce plans to shutter dozens of locations.

The pilates opportunity has never been larger.

This week, I checked in with Penny Coy, Ulta Beauty’s SVP of merchandising, to learn about the retailer’s 2025 wellness category strategy. This includes a dedicated in-store wellness section managed by wellness-focused sales associates as well as a continued expansion into sexual wellness, relaxation, nutrition and oral care offerings. Additionally,...

Accelerator and incubator programs are a dime a dozen in the beauty industry, but Ulta Beauty’s MUSE program is different. “We want this [program] to be the beginning of a groundswell movement,” Jessica Phillips, vp of merchandising at Ulta Beauty, told Glossy. “For me, what’s important right now is not resting...

This week, I checked in with analysts to better understand the strategy behind beauty brands “trading down” in retail toward more affordable wholesale partners. This can be seen in E.l.f. Cosmetics’ November expansion into Dollar General Stores and prestige fragrance and body-care brand By Rosie Jane’s October entry into Target....

Glossy Beauty Podcast hosts Lexy Lebsack and Sara Spruch-Feiner count down six can’t-miss moments from 2024 including clips that demonstrate the changing role of retail, the importance of live selling, the rise of Gen Alpha beauty shoppers and more.

This week I checked in with retail analysts to unpack the changes happening in American drugstores and how they could impact the beauty and wellness industries. This includes the "drugstore deserts” popping up across the country due to the closure of 586 CVS locations, 408 Rite Aid locations and 259...