This week, I checked in with beauty brands advertising and activating around Sunday’s Academy Awards. This includes L’Oréal Paris and Kiehl’s, both of which invested in cinema-inspired commercials that ran during the show. Meanwhile, brands like Oribe and 111Skin marketed through artist-focused gifting suites, and Therabeauty invested in proximity marketing.

TJX, parent company to off-price leaders like TJ Maxx and Marshalls, reported 4% sales growth during its full-year fiscal 2025 meeting on Wednesday. The executive team also used the opportunity to share its 2025 expansion plans, which includes 130 new stores in 2025.

This week, I checked in with cosmetic chemists, contract manufacturers, packaging professionals and brands to better understand the reformulation process. Reformulations have become increasingly common across the industry thanks to regulatory changes, supply chain disruption and shifting consumer ingredient preferences. Additionally, Ulta Beauty appoints a new CMO, a new California...

California-based Debut Biotech reveals its latest breakthrough: a vegan, bio-identical alternative to carmine, an intense red dye sourced from insects that is widely used in color cosmetics, food and textiles. The new release is well timed with the rise of the vegan beauty category and the January ban of Red...

Ulta Beauty CMO Kelly Mahoney gives Glossy an insider’s look into its industry-leading rewards program, including its strategy to gain and retain new members while retargeting lapsed members.

For MCoBeauty chief marketing officer Meridith Rojas, the ability to democratize the beauty industry lies in the power of dupes. Rojas joined The Glossy Beauty Podcast to discuss Australian beauty brand MCoBeauty’s U.S. expansion, which includes Target and Kroger stores, and the marketing strategy supporting it.

This week, I checked in with L’Oréal Group exec Guive Balooch who recently unveiled the conglomerate’s latest tech investment: a tabletop hardware device called Cell BioPrint that quickly provides personalized skin analysis and recommendations to in-store shoppers. It’s part of a growing number of companies investing in, or expanding, diagnostic...

Longtime beauty executive Lori Singer discusses the secret sauce behind celeb fragrances with Billie Eilish and Paris Hilton, the evolving fragrance consumer, and 2025 industry predictions.

This week, I checked in with Juice Beauty CEO Lance Patterson to learn how the clean beauty trailblazer is using 20 years of insights to fuel its new rebrand. Additionally, Danish scalp clinic chain Hårklinikken partners with facialist Joanna Czech to fuel U.S. expansion, and L’Oréal Group plans for a...