We’ve compiled our predictions for what’s to come in beauty in 2019.
Insiders’ predictions for fashion and retail in 2019 It’s safe to assume fashion and retail will see a fair share of curveballs and shake-ups in 2019. Even so, we asked industry insiders to take a stab at what’s to come in the year ahead.
Glossy research: Storytelling is steering brand strategies for 2019 According to a recent survey of 149 fashion and beauty brand executives from Glossy+’s proprietary research panel of industry insiders, 42 percent said YouTube will become a more important piece of their overall marketing strategy in 2019. Of those respondents, 44 percent owed it to that, compared to other marketing...
Everlane founder Michael Preysman: ‘We’re trying to rethink retail’ Founder Michael Preysman discussed with Glossy what he was most proud of in 2018, why he decided to enter the physical retail space and how he plans to evolve the brand.
Glossy research: Amazon is earning the trust of fashion and beauty brands According to a recent survey of 149 fashion and beauty brand executives from Glossy+’s proprietary research panel of industry insiders, many are starting to sell on Amazon, and they’re staying there long after testing the waters.
Last week, I wrote about the various business reasons that are driving the primary and secondary markets (meaning brands and resellers) to work together. A perfect example of this is the partnership between Stella McCartney and The RealReal, which the two just renewed for the year of 2019. Through this...
Rent the Runway’s logistics machine is getting set to scale The company, launched in 2009 by Jennifer Hyman and Jennifer Fleiss, is fashion’s answer to the on-the-rise sharing economy, and it’s been picking up steam by answering new needs of both consumers and brands in the digital age.
Opening a store is one thing. Opening a four-story, 15,000-square-foot store with a 20-year, $45 million lease in NYC’s retail-prime NoHo neighborhood is quite another. Tal Zvi Nathanel and Amir Zwickel, entrepreneurs from the marketing and tech, and real estate fields, respectively, did just that this week with Showfields, their...
How digitally native brands are changing the American mall As mall developers shift their aim to fewer, better stores, buzzy direct-to-consumer brands are increasingly popping up in shopping centers.