Earlier this month, beauty brands, from L’Oréal Group’s Clarisonic to Procter & Gamble’s Olay, clamored to make their presence known at the Consumer Electronics Show in Las Vegas. It was an effort to highlight the personalized and customized experiences they’ve developed with beauty consumers in mind. But the ramifications of...
Lulus wants to give fast fashion a better name. The 23-year-old, California-based fashion company has largely avoided the backlash of fellow trend-chasing brands by taking a data-driven approach to buying. Each of the 50 styles hitting its site daily goes through a rigorous testing process, ensuring it sells.
Kendra Scott is going all in on experiential marketing. The $1 billion jewelry brand hosts 12 to 20 events per month in each of its 94 American stores.
In 2012, Scott Emmons launched iLab, Neiman Marcus’s in-house innovation lab, intended to evaluate and integrate progressive technologies across the retailer’s operations. Now, following his recent resignation from the company, he’s calling out luxury retail for impeding its own evolution.
Clothing rental services are giving fashion brands a hassle-free, no-risk platform to test an extended size range. As a result, more designers are flipping the switch to inclusive sizing.
This week, the 90-year-old American fashion brand best known for footwear, accessories and outerwear, released its first workout-ready shoe, driven by the on-the-go lifestyle of its young, urban professional customer. The shoe’s look and concept call to mind direct-to-consumer brand Allbirds’ popular Runner style, which often pairs with the tagline,...
One of the first big fashion events of the year, Pitti Uomo kicked off yesterday. The fashion calendar is heavy in trade shows across the globe, and a number of big men’s fashion shows across Europe are just around the corner. Almost every week of 2019 will be host to...
Brands are increasingly looking to collaborations to reach new audiences, create buzz and drive immediate sales. Despite rumblings that the popular tactic will eventually result in consumer fatigue, the trend is set to continue throughout 2019.
In a recent survey of fashion and beauty brand executives from Glossy+’s proprietary research panel of industry insiders, 61 percent said the brands they work for are selling through wholesale retailers as part of an omnichannel strategy. An additional 9 percent said they plan to start selling through wholesale channels...