The path to pop-up: ‘In the end, you have to be everywhere’ Rails founder and creative director Jeff Abrams broke down why launching the brand's first retail space in 11 years is a case of the right place and the right time.
Influencers are hosting livestreams for their fans to watch them shop The evolution of influencer hauls and unboxing videos is the Shopping Party, a new feature by social shopping app Dote. The 15-minute event lets an influencer’s followers watch them shop on the Dote platform while interacting with them through a live chat.
Brands are catering to male ‘creatures of habit’ as menswear surges With menswear outpacing women’s fashion in sales, more brands are working to crack the quirks of the typical male shopper.
Bonobos wants to take a measured approach to customer acquisition. CEO Micky Onvural said, as a relatively small brand — it projected $150 million in sales in 2017, when it was acquired by Walmart, and November’s revenue was up 34% from the year prior — Bonobos has no plans to spend...
Department stores want DTC brands Nordstrom has been gaining an edge on fellow department stores by befriending emerging direct-to-consumer brands. It was only a matter of time before Other major retailers are following Nordstrom's lead and have started moving in on the DTC space.
Exclusivity meets inclusivity: MatchesFashion’s take on the luxury pop-up The luxury online retailer is getting set to launch a partnership with Italy’s Pellicano Hotel Group involving a product curation by the Group’s CEO and a 1930s yacht-based pop-up that will travel the Italian Riviera.
Birchbox’s Katie Beauchamp on raising prices Beauty box subscription service Birchbox continues to shift its value proposition. After launching a strategic partnership with Walgreens last fall, in which it debuted elevated shop-in-shops with prestige product in 11 stores, and closing its sole U.S. store in New York in December 2018, Birchbox is now elevating its prices.
Service, technology and nap pods: Inside the Hudson Yards retail experience Retailers’ approach to designing a standout Hudson Yards store experience ran the gamut, with results touching on themes including convenience, next-level product testing and nice extras, like in-store cafes.
Digitally native brands are competing for attention at Hudson Yards For retailers that have set up shop on The Shops & Restaurants at Hudson Yards’ second floor, dubbed the Floor of Discovery, curb appeal may be the secret to success.