In an early-October Glossy survey of 67 brand and retail workers, 38.7% said the economy is a top-three issue that’s most important to them in this election. And 46.8% agree that the U.S. economy will improve if Joe Biden wins the election. Only 12.9% expressed the same confidence for President...
The 30-year fashion industry veteran discussed how his brand transitioned from wholesale to DTC, where it’s filling white space and why print catalogs are still alive.
“Having an industry with no inventory really changes the economics for brands,” said Lawrence Lenihan, chairman and co-founder Resonance Companies. “You have to change the way you work and reorganize your business. It will create a lot of dislocation in the short-term.”
Woodley + Lowe, which launched this week, is doing all the right things, in terms of answering the supposed demands of its target demo: girls ages 13-21. It’s community-focused, size-inclusive, comparatively affordable (with styles priced $35-$100; Brandy Melville jeans are $40), eco-conscious and charitable. Three percent of its revenue goes...
Eco-conscious footwear brand Cariuma launched in September its first sneaker specifically designed for skateboarders. It’s the latest move in the brand’s play for three distinct customer groups: surfers, skaters and creatives. The plan for getting closer to these audiences and beyond is through content, athlete endorsements and product collaborations. And...
Virtual showrooms created for retail buyers and fashion press are trending, despite the widespread goal among brands of directly selling and marketing to consumers. With ad budgets down, among other pandemic-related obstacles, brands are actively seeking traditional press coverage and the support of multi-brand retailers that provide brand awareness. And...
As many brands sour on the idea of physical retail, retail-as-a-service platforms are scoping up discounted leases and evolving their offerings to lure those on the fence. According to their new pitches, their turnkey spaces eliminate every timely concern around retail, including inflexibility and wasted investment.
Based on insiders’ reviews, there were pros and cons to the first virtual NYFW, as to be expected in any first stab. But even to spectators, it was apparent what worked -- and what should stick around come February to best serve the industry and engage audiences.
The move follows L Brands’ announcement in May that it would be closing 250 Victoria’s Secret stores in 2020. And the new pricing aligns with that of “high-volume” Victoria’s Secret and Calvin Klein, which represent “the core of the market,” said co-founder and co-CEO Heidi Zak.