Winky Lux’s Natalie Mackey: ‘Customer behavior has intrinsically changed’ “It's such a fun mental exercise to go back to pre-pandemic life. I think our mental outlook was super arrogant,” said Natalie Mackey, co-founder and CEO of The Glow Concept and Winky Lux, on the Glossy Beauty Podcast. Still, Mackey’s been pushing forward with Winky Lux. The brand has cemented a...
‘Skipped a few steps’: Erin and Sara Foster on leaning into their fashion opportunity After a successful collaboration with Joe’s Jeans in 2020, Erin and Sarah Foster launched their apparel brand, Favorite Daughter, through Joe’s founder Centric Brands on December 1. They’re now focused on taking it to the next level, starting with reaching shoppers beyond their Instagram follower base.
Fashion Briefing: The 3 crisis personas brands embrace for Instagram Fashion brands' Instagram posts in the last two weeks have reflected the three distinct personas that have become industry go-tos mid-crisis: the all-knowing best friend, the distractor-entertainer and the fair-weather politico.
Fashion brands are abandoning traditional org charts in favor of ‘fluid’ teams New business models are emerging in fashion, as brands both recover from a period heavy in layoffs and get accustomed to a remote workforce. Rather than hiring full-time employees for specific roles, companies are enlisting workers with expertise in many areas and supplementing them with various outside experts. The results...
‘A really nice pause’: Monrow’s founders on lessons learned in their break from wholesale On the latest Glossy Podcast, Monrow founders Michelle Wenke and Megan George discuss how they’ve self-funded their loungewear brand, how they’ve differentiated in the newly crowded market and how they’ve accommodated their new e-commerce shoppers.
Fashion Briefing: What’s next for fashion commerce In today’s Fashion Briefing, fashion founders break down their 2021 strategies for emerging and age-old sales channels.
‘People were stressed’: Coco and Breezy on fashion’s scramble to embrace diversity Corianna and Brianna Dotson, better known as Coco and Breezy, have been playing by their own rules since launching the Coco & Breezy eyewear brand in 2009. “It was challenging for us when we first started [in the fashion industry] -- with nothing, like less than $1,000. We didn't go...
‘I want to push the industry’: How a veteran designer plans to bring sustainability to luxury shoes On January 1, Mirco Scoccia will debut O2 Monde, a direct-to-consumer footwear brand centered on sustainable production and Italian craftsmanship. The whitespace the company is filing is a luxury footwear brand that prioritizes cutting-edge processes in sustainable manufacturing, said Scoccia. In contrast, others in the space fall short on sustainability,...
How 2020 canceled the concept store It’s not hard to see why the spread of a not-yet-curable disease would make the store-as-cultural-hub less appealing. But with fashion shoppers looking to their phones for inspiration and discovery, stores are now upping their game in other ways, focusing instead on ways they can deepen the relationships they have...