Brands are putting ‘Instagram content’ on their own sites Brands confining “likable” content to Instagram are leaving money on the table -- even as shopping on the platform picks up and in-app checkout gets set to roll out to more companies. Increasingly, brands are finding new ways to use and reuse the content, and they're seeing strong results.
With new funding, StockX now valued at $1 billion On Wednesday morning, Detroit-based StockX, the online sneaker resale marketplace, officially announced in a press release that it’s closed a $110 million Series C funding round, bringing its valuation to more than $1 billion. Led by investment firms DST Global, General Atlantic, and GGV Capital, the VC transaction is Michigan’s...
‘Selling the LA lifestyle to the world’: Inside Fred Segal’s global expansion plan The retailer, first opened by tailor Fred Segal in 1961, had its heyday in the nineties and early aughts, when it became the first to sell Kate Spade and Juicy Couture, and served as a popular haunt of Paris Hilton and the Olsen twins. Though it’s recently faced instability, its...
‘Convenience matters’: How Nordstrom is customizing its Local concept for NYC Giving each Local store a local flavor, driven by feedback from the market, is key. In Los Angeles, the company fine-tuned the Nordstrom Local services after implementing a focus group of more than 800 of its most engaged local customers, and gauging their priorities and ideas.
The founder of Unilever-owned Schmidt’s Naturals is launching an editorial site for entrepreneurs Supermaker, which launches today, is a new media site founded by Schmidt and Cantino. It's focused on telling the stories of entrepreneurs, particularly women and people of color who are launching consumer brands with a “conscious agenda,” and sharing career and business advice around topics like raising investment funding and...
How digitally native brands are upending the American mall Amid store closure closures left and right by mass brands from Gap to Victoria’s Secret, malls are being forced to figure it out or face their fate. The former has translated to learning to relate to the modern direct-to-consumer brands that are resonating with consumers. These brands have data and...
‘Natural progression’: The Instagram effect hits resale Fashion resale platform Poshmark’s expansion into home goods, announced Tuesday, mirrors a shift that’s been emerging on Instagram for the past couple of years: Influencers are moving beyond their fashion roots. Fans and followers are demanding more transparency and authenticity through a more all-encompassing look at their lives, and --...
Influencers are influencing influencers A new study released Monday from global influencer marketing platform SocialPubli.com found that, among micro-influencers, or those with between 10,000 and 500,000 followers, 86% have purchased a specific style of apparel or fashion accessory after first seeing a fellow influencer wearing it.
In conversation with the designers of Monse On Friday, Laura Kim and Fernando Garcia presented their Monse resort 2020 collection to editors, influencers and customers in an outdoor plaza in NYC’s Financial District. Before the show, the designers -- who are also creative directors of Oscar de la Renta -- spoke with me about why resort is...