New York Fashion Week designers are increasingly embracing size diversity -- and this season, they’re being more honest about the decision to do so: It’s also smart for business.
The runway may be introducing styles, but celebrities are setting the trends -- even more so than influencers.
In this week’s episode of the Glossy Podcast, Hilary Milnes sits down with Amber Atherton, CEO of Zyper, to discuss what’s driving the anti-influencer movement, how brands are fine-tuning their influencer strategies and what’s next for influencer marketing.
With the retail landscape in a state of flux, brands have increasingly revamped their sales-channel mix to meet customers where they are. And many are playing games on their phones. As tech companies roll out games with shopping and marketing capabilities, fashion and beauty brands are getting in on the...
In this week’s episode of the Glossy Podcast, Hilary Milnes sits down with Gregoire Baret to discuss how Aldo internalizes innovation, what role the physical store plays today and how successful brands are keeping up with evolving customer behavior.
Lately, mall developers can’t stop talking about their projects’ public spaces. And fashion brands opening stores seem more excited about their decor than their product selection. As the physical retail landscape evolves, there’s been an overall shift away from product. Brands are working to strike the right space-product balance, but...
On this week’s episode of the Glossy Podcast, Hilary Milnes sits down with Hudson Yards’ chief marketing officer, Stacey Feder, to discuss the planning process that went into building and marketing the new development, the way Hudson Yards works with retailers and the evolving meaning of “experiential.”
As direct-to-consumer retail platforms look to scale, they’re seeing opportunity in traditional, multi-brand stores that are working to prove their relevance.
“We realized there was no way we could leave [customer service] to even an army interns or treat it like an afterthought,” said co-founder Reshma Chamberlin. “It’s really the bedrock of what we built and were trying to build, and we had to find a way to respond to customers...