How marketers on Twitter can translate engagement into influence https://www.glossy.co/wp-content/uploads/sites/6/2019/08/twitter-marketing-start-with-them.mp4 From beauty and gaming to TV fandom and women in sports, people on Twitter ignite the conversations that shape what’s happening. They’re trend starters who overflow with creativity and role breakers who change the way we see things. They’re fans whose love of the game is so powerful,...
Lord Jones’ Robert Rosenheck: We need more regulation and education on CBD On this week's episode of The Glossy Beauty Podcast, Lord Jones founder and CEO Robert Rosenheck sits down with Glossy's Priya Rao to discuss what makes a quality CBD product, what makes SoulCycle and Sephora the perfect retail partners, and whether the brand will branch out to THC.
MZ Wallace’s Lucy Wallace Eustice: ‘Technology has empowered the customer in incredible ways’ On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Wallace Eustice to discuss how MZ Wallace has evolved since 2000, why the brand won't be sold anytime soon and how technology has impacted the larger fashion industry.
Violet Grey’s April Uchitel: Creating connections is the power of content In this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Uchitel to discuss how Violet Grey differentiates itself from other retailers, how it's using editorial content to make luxury seem more accessible and how it's strategizing to build brand awareness.
Highsnobiety’s David Fischer: ‘We’re really doing e-commerce’ On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Highsnobiety's founder and CEO, David Fischer, to discuss the company's transition to e-commerce, its partnership with Prada, and the future content and commerce.
Estee Lauder’s John Demsey: ‘People buy products, but they join brands’ On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with group president of the Estée Lauder Companies, John Demsey, to discuss how Estée Lauder strikes the perfect balance of product and brand identity, blurs the lines between cosmetics and skin care, and remains a...
Outdoor Voices launches editorial platform The Recreationalist The activewear brand will launch content marketing platform The Recreationalist today, which will include a blog and a zine, with the goal being for it to evolve in the coming year.
The Collective Child’s Sandra Makarem: Subscriptions are the next evolution of multi-brand retail On this week's episode of The Glossy Podcast, Hilary Milnes sits down with The Collective Child's founder and CEO Sandra Makarem to discuss why she wanted to create a product for high-end moms, how important a unique curation is for a subscription business and how she grew a waitlist of...
How Glowbar aims to sets itself apart in the booming fast-facial category Glowbar only offers 30-minute treatments that are at the intersection of a dermatologist and a spa. It is positioned across the trifecta of today's consumer needs: efficient, effective and accessible.