Founded in 2017 in Shanghai, Ushopal has 13 brands in its portfolio, including Spanish skin-care brand Natura Bissé and French perfume brand Juliette Has a Gun. In 2020, its gross merchandise volume (GMV) reached over $200 million. Its rapid growth in the last four years signifies the growing importance of...

In China's marketing calendar, the white-hot Valentine’s Days (in addition to Feb.14, there’s also the two local ones of Qixi on August 25 and 520 on May 20) remain a battlefield for luxury brands. So some have concentrated their efforts on the rather overlooked White Day, which takes place on...

Ahead of International Women’s Day on March 8, China’s homegrown lingerie brand Neiwai launched a female empowerment campaign that got kudos from local media and female shoppers, via digital channels. It's part of a larger female awakening in China that’s not just about women’s bodies, but also their identities.

For the past decade, Instagram has dominated the marketing strategies of DTC brands trying to reach younger customers. Now, new startups like skin-care brand Habit are finding reason to focus on the Gen Z-friendly TikTok, in hopes of becoming less reliant on Instagram and parent company Facebook.

As Covid-19 slowed in-person office visits, doctors across specialties are joining TikTok’s growing platform. Within the skin-care space, this has led to the rise of “DermTok.” Whether teaching users about rosacea or explaining sclerotherapy procedures, practicing dermatologists have gone viral on TikTok with their bite-sized skin-care advice. They are finding...

The move to remote working has made it more difficult to promote company culture and remind staffers what the organization stands for.

Agencies like Nashville’s Of Note are increasingly popping up around the country, serving as the bridge that connects national brands to local influencers.