Shadowbanning and government-ruled censorship laws have driven Gen Z TikTokers to be hypervigilant in what they say regarding topics such as mental health, politics and assault. To evade censorship, TikTokers will often get creative with emojis or purposely misspell controversial words, like typing “abuse” as “@ßüsé.” Such tiptoeing around words...

More than a dozen nail artists, fashion and beauty brands, including multiple perfume companies, have launched non-fungible tokens (NFTs) over the past few months. E.l.f. Cosmetics was the latest to sell out of an initial NFT line in June, with 9 collectibles sold at $5-$9 each. With all of these...

The bridal industry, one of the many markets that rely on in-person customer experiences, was not spared by Covid-19. However, “snowmageddons, hurricanes, Covid, murder hornets -- nothing can cancel love,” said Kelly Cook, chief marketing and IT officer at David’s Bridal, on the latest Glossy Podcast.

Kuaishou, which translates to “quick hand,” is a Chinese short-video platform and a nemesis of TikTok’s local version Douyin. It was an unexpected platform choice for Louis Vuitton as its content is known for being geared toward China’s mass market, with audiences in less populous and less developed regions. 

In China, there has been a growing number of senior influencers across popular social platforms including Douyin and Little Red Book.

Erin Carpenter, Nude Barre founder and CEO, quite literally walked a mile in “pink ballet shoes” and “beige tights,” and felt the pain of finding hosiery in the right shade. It's a struggle that has been experienced before by current customers of Nude Barre, which offers hosiery and underwear in 12...

With a prolonged period from May 25 to June 20 this year, a week longer than 2020’s 618 event, China’s mid-year shopping bonanza is getting increasingly heated as competition grows. E-commerce giants Alibaba and JD.com have been joined by a flux of newcomers including short-video platforms Kuaishou and Douyin (TikTok’s...

Glossy’s very first Fashion & Luxury Summit Worldwide invited speakers from around the world to discuss the projects and priorities they’re obsessing over. We discussed subjects as varied and disparate as brand strategies for tapping into the Chinese market, the surge in enthusiasm for fashion-as-investment and the models that are...