Men’s skin-care brand Lumin rebrands to bring ‘elegance and irreverence’ to the category Prior to the rebrand, Lumin was solely focused on being a problem-solution brand but did not have much soul behind it. Now it is what the CEO calls an “elegantly irreverent” brand with a “cocktail of science, styling and stunts.”
Madison Reed retools memberships and adds loyalty program amid rapid growth The launch of the new Limitless Membership series comes after a year of growth for Madison Reed. In 2022, Madison Reed opened 30 new Hair Color Bars bringing its total to 84 locations. It also raised $33 million in venture funding from Sandbridge Capital and Marcy Ventures, and cemented its...
Beauty & Wellness Briefing: Has Drunk Elephant lost its luster? After a decade spent as the clean beauty darling, including nearly four years under the Shiseido portfolio, Drunk Elephant may no longer hold the crown.
How Herbivore is promoting mental health with a gift-with-purchase campaign Clean beauty brand Herbivore is kicking off April by focusing on mental health through a month-long gift-with-purchase partnership with digital mental health platform Real.
With new C-suite and beauty brand launches, Maesa plots 2023 growth Maesa's revenue has doubled from 2020 to 2023, growing approximately 25% year-over-year for three years. According to Maesa, it's the largest beauty incubator based on retail sales. Private equity firm Bain Capital purchased a majority stake in the company in 2019. At the time, Maesa was earning $230 million annually...
Beauty & Wellness Briefing: Welcome to a new era of living well New real estate is building itself around integrating wellness into apartments and homes rather than traditional amenities like gyms or concierges serving as add-ons. A shining example of this new take on wellness-oriented living is a real estate partnership between The Well and Miami real estate developer Terra Group.
Mad Rabbit after-care tattoo brand inks $10 million in new funding Mad Rabbit offers daily body lotion, sunscreen and body wash, among other products, to preserve the color and improve the several-weeks healing process following a fresh tat. Mad Rabbit launched in 2019 with $600 invested between its co-founders Oliver Zak and Selom Agbitor. They bootstrapped until they were cast on...
Customized skin-care brand Proven expands business with new fragrance brand Noteworthy is trying to appeal to customers uncertain about what they desire when faced with abundant fragrance choices.
Secret Deodorant wants to help anxious Gen Z build financial literacy Secret's initiative is geared mostly toward Gen Zers, especially BIPOC women, who are at the start of their careers and want to understand personal finance. Such an initiative could not arrive at a more perilous time for young people's financial health and mental well-being.