No one does tenniscore fashion quite like Morgan Riddle. Since she began posting behind-the-scenes content of her life as a tennis "WAG" in 2022, Riddle has carved out a niche for herself as an accessible insider to the elite world of tennis, and helped spur further connections between sports and...

If you take a quick look at the major perfume launches of 2025, you will see Jérôme Epinette's name come up again and again: A perfumer at the French fragrance manufacturer Robertet, Epinette is the nose behind launches ranging from Rare Beauty’s first eau de parfum to newcomer Lore’s buzzy...

Hung Vanngo has spent much of 2025 zigzagging across the globe to create makeup looks for everyone from Halle Berry at Cannes to Padma Lakshmi on the cover of Vogue India. But perhaps no look drummed up more excitement than his makeup for longtime client Selena Gomez at her September...

Few brands have captivated the niche fragrance boom quite like Amouage. The luxury brand achieved $300 million in sales in the third quarter of 2025, equalling 73% growth. That was after the brand reported a 60% growth in sales for the first half of 2025. And though chief creative officer...

After two years as CMO, Lauren Edelman took over the top spot at Victoria Beckham Beauty in January. In her time at the brand, the VBB universe has expanded into fragrance, launched its first foundation in collaboration with Augustinus Bader and grown its retail footprint from three doors to, by...

According to Traackr’s 2025 Holiday Shopping Report, the brands that are poised to succeed, when it comes to holiday social media campaigns, are those that have been engaging their social audiences all year long.

This week, I checked in on how the demand for high-performing fragrances is driving new technologies and product categories. Additionally, both L’Oréal and The Estée Lauder Companies made global investments, and Hourglass founder Carisa Janes introduced a new beauty line. 

In 2025, gauging social media impact goes far beyond tracking a straightforward follower count or number of likes. With the introduction of its new proprietary metric known as the Total Social Impact metric, the social media management platform hopes to offer a more holistic view of a brand’s social reach.

In October, Rakuten welcomed Sephora as the exclusive beauty partner to its invite-only Rakuten+ member tier. Perks like cash back offer a valuable tool to keep Sephora customers loyal at a time when platforms like Amazon and ChatGPT might be driving beauty shoppers elsewhere.