Fashion and tennis have long been successful partners. Can beauty join the game, too? Fashion is no stranger to the value of the tennis court, but this year, beauty is increasingly making a play for the tenniscore crowd.
How expensive can fragrance get? The niche perfume market has only been heating up over the past few years — former indie pioneer Byredo sold to Puig for a reported $1 billion in 2022. The likes of LVMH and Estée Lauder are looking to compete with those formerly indie darlings through scents that mimic niche...
For today’s fragrance brands, feeling good is as important as smelling good Charlotte Tilbury expanded her namesake makeup brand to fragrance in April with the launch of six scents designed to trigger specific moods. Bella Hadid’s Orebella fragrances launched this spring, too, and are built around “aura enhancing” essential oils. Perfume newcomer Noyz, from Pattern by Tracee Ellis Ross incubator Beach House...
With all eyes on the Olympics, NYX partners with rising gymnast Shilese Jones This week, Jones announced a campaign with NYX Professional Makeup, making her the brand’s first individual athlete partner.
Beauty & Wellness Briefing: What comes after blush? When Selena Gomez’s Rare Beauty brand debuted in September 2020, there was a clear winner from the line: the Soft Pinch Liquid Blush. The hyper-pigmented formula not only made Rare Beauty a standout in the celebrity beauty sphere, but it also trained consumers to seek out bolder blushes — to...