From Modell’s to Supreme: How Champion segments its customer base In 1919, athleticwear brand Champion got its start by producing high-quality but otherwise humble knitwear for the everyday consumer. Now, one hundred years later, Champion still caters to that everyday consumer who may not be the most hip to the latest trends in fashion along with a new segment of...
Naadam’s retail twist: A store that only sells one type of sweater The front window of cashmere sweater brand Naadam’s SoHo store is emblazoned with a giant “75,” advertising the brand’s $75 cashmere sweater. But the store is not just highlighting the $75 sweater, it is literally the only thing available to purchase in the store.
Emerging slippers brands are betting on the staying power of casual fashion Investors are pouring money into DTC slippers brands. Women’s slippers brand Birdies just raised $8 million in funding from investors, in addition to the $2 million it started with. Its competitor, Rothy’s, got $35 million from Goldman Sachs in anticipation of its expansion into new international markets. These brands seem...
Joe’s Jeans looks to bounce back with new SoHo flagship In 2014, Joe’s Jeans was in a bad place. The brand had just failed to meet the minimum earnings requirement for a loan and was in debt for nearly $94 million. In 2015, the brand was forced to sell of $80 million in assets in order to pay off that...
How influencers Nicolette Mason and Gabi Gregg are building a fashion brand driven by their followers In the last year and a half, Mason and Gregg have been focused on Premme, the plus-size fashion brand they created together. At the end of last year, Premme was chosen as one of the nine startups participating in Snap’s inaugural accelerator program, Yellow.
Net-a-Porter continues expansion into new categories with first multibrand luxury kids collection Today, Net-a-Porter is taking its biggest step into the world of luxury kidswear with its first multibrand collective aimed at children.
‘Why do they even exist?’: What’s next for the Fifth Avenue flagship This spring, Calvin Klein will shut down its Madison Avenue flagship store facing declining sales and low foot traffic. Gap is closing down its flagship store on Fifth Avenue next week, and Ralph Lauren closed its Fifth Avenue location in April. All around, it is a tough time to be...
Nordstrom expands its DTC brand roster with new Thinx retail partnership Period underwear brand Thinx is partnering with Nordstrom to bring its signature underwear the retailer's online and physical stores.
‘We are drowning in data’: Retailers are getting smarter about data collections For years, retailers were hungry for every source of data they could get their hands on, stockpiling massive amounts of it. But now, retailers are starting to understand that more data is not necessarily the best goal to strive for at all times.