Rent the Runway launches a hotel partnership, as it aims to be a ‘closet in the cloud’ Rent the Runway already has a presence in stores, homes and, as of last year, some work spaces. Now, the rental platform is taking the next logical step: hotels.
‘It’s something we’re really focused on now’: Inside Burberry’s sustainability plan, post-backlash This past summer, Burberry became one of 32 companies to sign the G7 Fashion Pact, one of the biggest cross-company efforts in the fashion industry to reduce waste and harm to the environment. It’s one of several new sustainability projects the company has been working on in the year since...
Plan B: How Ministry Supply overcame a stage of overpromising and underdelivering When Aman Advani and Gihan Amarasiriwardena launched the Kickstarter for their brand Ministry of Supply in 2012, they set a modest goal of raising $30,000, while quietly, optimistically hoping they might break $40,000, selling upward of 300 of their $95 Apollo shirts. The final number once the campaign was over...
How the NBA serves as a window for brands targeting Chinese customers It’s no secret that China is an incredibly valuable market for fashion brands today. But in an effort to reach the Chinese audience, some brands are turning to a decidedly American way to reach those customers: the NBA.
How retailers are strategizing to reduce holiday returns This year, retailers are taking a variety of approaches to minimize holiday returns, including manipulating what products they stock and discount for the holiday shopping rush and working with outside platforms to incentivize gift cards instead of comparatively risky product purchases.
Dia&Co is adding a ‘co-curation’ option to its subscription box service Dia&Co made a name for itself in the plus-size fashion market through a simple five-product subscription box. Starting today, the company is introducing both a direct ecommerce model and, more interestingly, a hybrid between the two that splits the difference between control and curation.
Luxury retailers are experimenting with apps; is it the right move? When Canadian luxury retailer SSENSE was looking for new ways to expand its e-commerce presence and bring in customers, the company landed an unusual tactic: the launch of a mobile app.
Leaving the black book behind: Luxury brands try to reinvent clienteling in the digital age In the old days of luxury retail, clienteling often took the form of a black book filled with the highest value clients' names, addresses and phone numbers. Today, that black book is more likely to be an iPad.
Ministry of Supply expands with launch of sub-brand Great Auk Outfitters Ministry of Supply is taking its first step towards being a multi-brand company with today’s launch of Great Auk Outfitters. Great Auk Outfitters is launching with a single product: a parka made completely without any animal products, including the oft-used goose down.