Retail is in a tough position. With a vast swathe of the U.S. stuck at home and retail stores closed, brands are strategizing to get as many people shopping online as possible. They also need to sell off the inventory they have so it doesn’t become a sunk cost sitting...

As the country adjusts to the new normal of social isolation, and pandemic headlines dominating every media channel, both brands and PR agencies will need to rethink how they work together and communicate to avoid insensitive missteps.

While much of the fashion world is bracing for potential long-term losses and slowdowns in sales, there’s at least one market where insiders are projecting confidence: sneaker resale.

Buck Mason is one of many brands across the DTC fashion space that has made the decision to close its stores to limit the spread of the virus. Erik Allen Ford and Sasha Koehn have set out to make the best of the situation, transitioning “a healthy percentage” of their...

When the first flames of a trade war between the U.S. and China were stoked in the last two years, a number of brands and manufacturers began rethinking their major investment in China, citing the potentially prohibitive tariffs that might emerge. Now, the coronavirus pandemic is proving the final nudge...

One of the most disruptive effects of the coronavirus outbreak is the wave of mandatory work-from-home policies sweeping across industries from media and PR to fashion. One potential casualty as events are canceled, people stay from home work and “social distancing” becomes the norm is fashion rental, an industry that...

Events are being canceled left and right, from small gatherings and happy hours to SXSW and Coachella. But despite the doom and gloom around the coronavirus' impacts on events, at least one fashion brand is choosing to continue holding its events, though in abbreviated forms and with extra precautions.

"It's honestly very generic, very basic. That's what too much data does. It makes everything look the same, everything the same color and same style, the easiest fit. Everything ends up homogenized. Part of the magic of fashion is walking into a store and something catches your eye that you...

Nordstrom’s home city of Seattle, described by the New York Times as “America’s coronavirus capital,” has been hit hard by the outbreak. In response, Nordstrom has taken defensive measures to stay safe, but the company’s optimistic response doesn’t seem a match for the potential damage facing both Nordstrom and department...