Increasingly, fashion brands and retailers are needing to act more like media companies by building up editorial teams; creating editorial calendars -- encompassing programming for all channels, including stores -- and treating channels as audience-building tools, even more so than sales drivers.
On Monday, DTC fashion brand Arrivals dropped a collection of tie-dyed T-shirts in their first attempt at selling a collection through Instagram.
With Steve Madden’s latest acquisition, the DTC sneaker brand Greats, the nearly 30-year old company is tackling several industry trends and customer demographics in one move.
The situation illustrates both the value and danger of working with influencers. On the one hand, they can abandon a brand in an instant, bringing their loyal following -- which doubles as the brand's following -- with them. On the other, they can be stalwart brand defenders, inspiring their following...
While the rest of the fashion retail world struggles with what to do in New York, one retailer is making its biggest bet ever on the country’s largest retail market: Nordstrom.
From David’s Bridal bankruptcy filing to the abrupt closure of one of the largest wedding manufacturers Alfred Angelo, 2018 was a tough year for the bridal market. To younger bridal brands, the challenges faced by their larger counterparts were signals that the market was ripe for change.
With Barneys filing for bankruptcy this week, the storied retailer becomes the latest in a string of big box fashion retailers shutting down, filing for bankruptcy or struggling. At the same time, the landlords renting properties to these companies are facing hard times.
On Tuesday, Chinese sportswear giant Xtep announced its acquisition of K-Swiss and its sister brands Supra and Palladium for around $260 million.
Tmall’s ongoing proselytization of Chinese fashion brands outside of its home country isn’t stopping with New York Fashion Week this year.