Fabletics is leaning on college tournaments and athletes to grow its men’s business The activewear brand is sponsoring the Jacksonville Classic, a NCAA college basketball tournament in Jacksonville, Florida on November 21. The new name of the tournament will be the Fabletics Jacksonville Classic and will feature eight college basketball teams including those from the University of Missouri, Florida State University and Boston...
Week in Review: Nike’s Travis Scott problem, Faire’s big fundraising round, Bottega’s new creative director and an inside look at Shein In this week's episode: Nike paused its Travis Scott collaborations, wholesale marketplace Faire raised $400 million and Bottega Veneta got a new creative director (while rumors swirled about why Daniel Lee left so abruptly). Plus, a closer look at Shein's massive -- and unethical -- growth.
Fashion Briefing: Black Friday drops are brands’ latest sales strategy Some in the fashion world have begun to wonder if there’s a way to join in on the Black Friday bonanza without slashing prices, or at least without making discounts the main appeal. For those brands, new product drops are an increasingly good option.
As livestream shopping takes off in fashion, no single platform is dominant Livestream shopping is a well-established business in China, worth more than $300 billion in less than a decade. But in the last year, more fashion brands are taking a chance on livestreaming as a new commerce channel.
Former Lululemon CEO Christine Day is building a new kind of American fashion company The House of LR&C’s growth trajectory, and the foundation Day has laid for the company’s future, are a case study in how to build a new kind of American fashion company. Conscious of the roadblocks that other multi-brand companies like Gap and Victoria’s Secret have faced, Day said the key...
The power of the TikTok holiday gift guide The #christmaswishlist2021 hashtag on TikTok has been viewed more than 34 million times, #christmaslist2021 has 10 million views and #christmas2021 has more than 800 million views. A survey of some of the top posts under the hashtags shows a few common brands. Converse, Jordan, Lululemon, Ugg and Alo Yoga are...
Brick-and-mortar brands targeting young consumers are opening stores in Boston With brick-and-mortar retail foot traffic slowly returning, brands across the fashion landscape are looking to open in new markets. In the last three months, several fashion brands have turned to one city, in particular, for retail expansion: Boston.
- Week in Review: Daniel Lee leaves Bottega Veneta, Dior’s first London show in years and the biggest collab drops of the week
This week, the biggest news was Daniel Lee's abrupt departure from Bottega Veneta, three years after taking over as creative director and earning the brand wide acclaim. Also on the show: Dior's first menswear show in London since 2016, the future of London as a fashion hub, the big collaborations...
Singles’ Day offers brands a glimpse at retail’s future Singles' Day causes a frenzy every year. This year, brands like DVF, Mansur Gavriel and Supergoop are all investing heavily in China both as a revenue driver and as a testing ground for retail concepts that can be applied to the rest of the world.