How Sene is applying activewear marketing to new denim launch According to co-founder Mark Zheng, the brand’s new denim line that launched on Monday, along with the marketing around it, is inspired by the way activewear brands like Nike and Lululemon have built strong communities around their products. The brand tapped Emma Lovewell, Peloton instructor and fitness influencer, to collaborate...
How Richer Poorer plans to grow when customers stop wearing sweatpants In the last 18 months, Richer Poorer’s e-commerce revenue grew by 470%, with the fleece category, in particular, increasing by 1,700%. Sales of sweats alone in 2020 surpassed all of the brand’s 2019 e-commerce revenue in total. But while Richer Poorer was one of the brands that fared well during...
Week in Review: Fendi x Skims, Poshmark adds brand partners and Bottega Veneta’s Detroit show This week, the Fendi and Skims collaboration that was leaked last month was finally, officially, announced. Meanwhile, Bottega Veneta, guided by creative director Daniel Lee's affection for Detroit, had its third show off of the seasonal calendar in the Motor City and Poshmark began letting brands sell directly on its...
Despite pandemic losses, Rent the Runway debuted on the stock market with a $1.4 billion valuation On Wednesday, Rent the Runway debuted with a $1.4 billion valuation, near the top of its expected range.
How Allbirds plans to balance sustainability and investor pressure after it goes public For Allbirds, a focus on sustainability has been a key part of the brand’s identity from the very beginning. So, needing to satisfy investors looking for quarterly profits may be a tough balance. That’s why Allbirds is intending to file as a Public Benefit Corporation, or PBC, which it announced...
Eric Ryan’s luxury jewelry brand Cast raises $12 million in first funding round Eric Ryan’s three previous brands have all been in categories he said failed to capitalize on cultural shifts. Over the last 10 years, he founded the home cleaning brand Method, the vitamin and gummy brand Olly, and the first-aid brand Welly. Now, Ryan is entering a new segment that he...
‘Education is key’: Outdoor apparel brand Arc’teryx grows its circularity program Nearly six months into ReBird's existence, Dominique Showers, Arc’Teryx’s vp of recommerce, said the company is ready to expand the program. In November, Arc’Teryx is opening its first dedicated repair center on Broadway in NYC's SoHo, and next year, it will expand its resale offerings to Canada. They're currently only...
- Week in Review: CFDA Awards, Richemont’s Net-a-Porter problem and Farfetch’s new private label
On this week's episode of the Glossy Week in Review podcast, fashion reporter Danny Parisi and editor-in-chief Jill Manoff start by discussing some of the honorees at this year's CFDA awards, including Zendaya, Anya Taylor-Joy and the Model Alliance.
‘I’m embracing the discomfort’: Fashion executives share how their office style has transformed In talking to executives across the fashion industry, it’s clear that a style shift is happening. Office wardrobes are more casual and comfortable than ever before. However, for some -- particularly those that get personal fulfillment from their style -- the return to the office is, indeed, a good reason...