The pandemic has been good for resale’s power sellers Azizi is a business himself, as a power seller who sells more than $1 million worth of merchandise through platforms like Grailed and StockX every year. With resale's huge boost since the pandemic began, sellers like Azizi are gaining new customers, more revenue and even traction with brands.
Beiersdorf’s Chantecaille acquisition fills a prestige-shaped hole in its portfolio For Beiersdorf, the acquisition fills a notable gap in its portfolio. While it owns many mid-range beauty and skin-care brands, it’s lacking in luxury brands, with only skin-care brand La Prairie among its luxe offerings. Chantecaille is a prestige brand with a higher price range -- its lifting masks go...
Zara is changing its tune on collaborations While the rest of the industry has been trigger-happy with collabs, Zara had only one collaboration with a major brand in 2020, releasing a pair of sneakers with Playstation in July. But in the last three weeks, it's rolled out collaborations with Korean streetwear label Ader Error, biotech company LanzaTech and...
Aspen is becoming a pop-up hub thanks to foot traffic recovery and tourism In the last two weeks alone, a number of brands have opened permanent stores or pop-ups there, drawn by Aspen’s wealthy residents and visitors. Kith opened its Christmas-themed Kithmas pop-up in Aspen on December 6, which will run through the holidays. The Los Angeles brand Madhappy is running an Aspen...
Week in Review: Nike acquires RTFKT, Chanel gets new CEO, Shein hires head of sustainability, Inditex preps for new leadership This week, Nike acquired digital fashion company RTFKT and Chanel hired a new CEO, fashion outsider Leena Nair. Also, Shein hired a new head of sustainability, in an effort to turn its image around, and Inditex shared how it's preparing for new leadership.
Managing partner Lydia Jett on SoftBank’s vision of fashion’s future The SoftBank Vision Fund, which is behind all the listed investments, is the largest technology venture capital fund in the world. Jett said it’s no coincidence that apparel brands and companies have been common SoftBank investments over the last year. Fashion is undergoing a lot of changes, and the Vision...
The evolving role of the fashion creative director Particularly in the last five years, that role has become much more amorphous. Creative directors are expected to shape a brand’s entire presence, including the look and feel of fashion shows and marketing. For those who are also brand founders, the role ensures control over big business decisions. Meanwhile, for...
Why inclusive sizing hasn’t caught on among menswear brands The vast majority of size-inclusive efforts have focused exclusively on women’s fashion. Universal Standard only makes clothes for women and Old Navy’s sweeping Bodequality campaign only affects its women’s clothes. Men’s fashion, comparatively, is far behind in terms of size inclusivity.
Fashion Briefing: Tired of losing money, fashion brands are rewriting the returns policy An increase in returns means an increase in new strategies for dealing with them. Brands and retailers are trying everything, from implementing new programs to prevent returns before the purchase to finding new ways to process returns after the fact.