Research Briefing: Pop-ups projected to exceed $95 billion market value by 2025 This past holiday season, slightly more than a third of marketers (34%) told Glossy+ Research that they expected to use pop-up shops. Pop-ups were the fourth most common activation after gift guides, brand experiences and social video hauls.
Research Briefing: As virtual reality headsets enter more consumer homes this year, marketers may re-evaluate their use of VR Apple’s $3,499 Vision Pro headset goes on sale Friday in the U.S. Apple’s first “spatial computer” immediately sold out after opening up pre-sale orders over the weekend.
Research Briefing: LVMH’s annual earnings signal current direction of the luxury goods market In this edition of the Glossy+ Research Briefing, we analyze the current state of the global luxury market as LVMH CEO Bernard Arnalut presents the luxury group’s annual earnings.
Research Briefing: Targeting Gen Z is a hot topic at NRF’s Big Show In this edition of the weekly Research Briefing, we feature research findings from our recently released guide to Gen Z news consumption.
Glossy+ Research: A guide to emerging trends in Gen Z news consumption In this report, Glossy+ Research examines the current landscape of Gen Z news consumption through executive interviews and existing research data.
Research Briefing: Pitti Uomo signals a positive start to 2024 for Italian luxury goods In this edition of the weekly Research Briefing, we analyze the start of Pitti Uomo in Florence this week and how it may send a positive signal for continued growth in European luxury markets.
Research Briefing: CES 2024 is set to showcase the next era of AI beauty technology In this edition of the weekly Research Briefing, we showcase research findings from our recently released State of AI report, examining the dramatic shift towards generative AI marketers experienced in 2023 after the release of OpenAI’s ChatGPT.
Research Briefing: South Korea’s Coupang throws Farfetch a lifeline during turbulent holiday sales season In this edition of the Glossy+ Research Briefing, we analyze Coupang's decision to purchase the struggling digital marketplace Farfetch as the importance of digital sales increase for marketers as seen in data from our 2023 holiday marketing and commerce report — especially during a rocky fourth quarter for luxury brands.
Research Briefing: In-store retail experiences surge in importance as the holidays approach In this edition of the weekly Research Briefing, we highlight findings from our 2023 holiday marketing and commerce report. Marketers say owned physical stores increase in importance during the holiday season.