In this edition of the Glossy+ Research Briefing, we look at the brands participating in Coachella pop-up events this weekend and what marketers are saying about the effectiveness of live event marketing strategies.

In this edition of the Glossy+ Research Briefing, we analyze Tommy Hilfiger’s Olympic-inspired clothing collection and ad campaign, as the brand’s parent company reports weakened sales expectations for 2024.

In this edition of the Glossy+ Research Briefing, we analyze the star power brands are leveraging during March Madness, especially as women’s basketball ramps up in popularity and viewership this year. 

In this edition of the Glossy+ Research Briefing, we analyze Nike’s projected sales performance ahead of the company’s earnings call later today, as well as the brand’s shifting focus to direct-to-consumer sales.

In this edition of the Glossy+ Research Briefing, we look into what led to the demise of cosmetics brand The Body Shop, as well as the strategies other retailers have employed to revive their bottom lines with more advanced e-commerce fulfillment operations.  

Glossy+ Research analyzes data from sibling publication Modern Retail to compare how major retailers have upgraded their e-commerce fulfillment strategies.

In this edition of the Glossy+ Research Briefing, we share Nordstrom’s year-end sales, as seen in the companies’ Q4 2023 earnings reports and how its e-commerce experience compares to other big retailers according to our sibling publication Modern Retail’s most recent index report.  

In this edition of the Glossy+ Research Briefing, we analyze the impact Macy’s Inc.’s and TJX Companies’ beauty businesses had on their year-end sales, as seen in the companies’ Q4 2023 earnings reports.

In this edition of the Glossy+ Research Briefing, we dive into Beyoncé’s new hair-care brand launch and examine how other celebrity beauty brands have seen rapid sales growth in the last year.