Research Briefing: Display ads on sites like Amazon drive brand awareness and customer engagement In this edition of the Glossy+ Research Briefing, we look at sponsored display ads on Amazon during its annual Prime Day sale, as well as findings from our newest installment of Glossy’s CMO Strategies series on display advertising.
CMO Strategies: A guide to display ads — benefits, obstacles and trends The third installment of Glossy's 2024 CMO Strategies series examines current investment into display advertising, as well as the business strategies and challenges that have developed for these online banner ads.
Research Briefing: Saks-Neiman deal set to usher in new era of department store shopping In this edition of the Glossy+ Research Briefing, we review how Saks Fifth Avenue’s impending $2.65 billion acquisition of rival Neiman Marcus, with added technology expertise and data from Amazon and Salesforce, may affect Saks’ new retail media platform.
Research Briefing: Vogue FLOTUS covers during election years prompt more searches In this edition of the Glossy+ Research Briefing, we analyze Google Trends data of searches for FLOTUS Vogue covers throughout the years to understand which issues raised the most public interest.
Research Briefing: Clothing brands offer steeper Fourth of July discounts than beauty brands this year In this edition of the Glossy+ Research Briefing, we examine upcoming Fourth of July sales discounts across clothing and beauty brands. Are major discounts at clothing retailers an indicator of struggling inventory overhang?
Research Briefing: Marketers ramp up their use of retail media networks In this edition of the Glossy+ Research Briefing, we highlight findings from the second installment in our 2024 CMO Strategies series, which examines marketer strategies across retail media networks.
Research Briefing: YouTube claims largest portion of both ad placements and budget allocations In this edition of the Glossy+ Research Briefing, we highlight findings from the first installment in our 2024 CMO Strategies series, which examines marketer strategies across the top ad-supported streaming services.
Research Briefing: Lululemon leadership has a positive outlook for 2024 revenue In this edition of the Glossy+ Research Briefing, we analyze Lululemon’s first-quarter financial results, which the company reported yesterday. Investors are relieved to see sunnier predictions for the rest of the year.
Research Briefing: Demi Moore’s Cannes fashion drives social media buzz In this edition of the Glossy+ Research Briefing, we analyze actress Demi Moore’s return to the Cannes Film Festival and the buzz created around the fashion she wore during her red carpet appearances.