In this edition of the weekly Research Briefing, we highlight the second of two reports focused on social media within our CMO Strategies series. This recently released report analyzes the key performance indicators marketers monitor and the challenges they face on each social platform.
This installment of our CMO Strategies series featuring social media, hones in on the key performance indicators marketers monitor and the challenges they face on each social platform.
In this edition of the weekly Research Briefing, we highlight our CMO Strategies series. This series analyzes strategies and challenges across leading marketing channels — social media, retail media, display advertising and ad-supported streaming video — to identify key trends and best practices.
In this edition of the weekly Research Briefing, we highlight the topics discussed in Glossy's member-exclusive executive roundtable event hosted with Hervé Léger, supported by recent data from Glossy+ Research.
In this edition of the weekly Research Briefing, we examine e-tailer Matches’ recent addition of Matches Outlet to attract shoppers to its site looking for deals, with focal points from Glossy’s annual report.
In this edition of the weekly Research Briefing, we share focal points from Glossy’s YouTube Influencer Index and case study highlighting how marketers are creating long-form social media content and using influencers for events
In this edition of the weekly Research Briefing, we share focal points from Glossy’s emerging technologies series highlighting marketers’ use of blockchain and augmented reality.
In this edition of the weekly Research Briefing, we share focal points from Glossy’s recent case study on how brands and influencers are diving into YouTube Shorts to expand their reach and the future of digital fashion shows through the metaverse.
In this report, Glossy+ Research assesses how brands and influencers are using Shorts to reach new audiences and what types of Shorts video styles create the most buzz for marketers.