Research Briefing: Retailers tackle worsening economic conditions by leaning into blockchain technology like NFTs In this edition of the weekly Research Briefing, we share focal points from Glossy’s emerging technologies series highlighting marketers’ use of blockchain and augmented reality.
Research Briefing: How brands and influencers are diving into YouTube Shorts In this edition of the weekly Research Briefing, we share focal points from Glossy’s recent case study on how brands and influencers are diving into YouTube Shorts to expand their reach and the future of digital fashion shows through the metaverse.
- Glossy+ Case Study: How brands and influencers are diving into YouTube Shorts
In this report, Glossy+ Research assesses how brands and influencers are using Shorts to reach new audiences and what types of Shorts video styles create the most buzz for marketers.
Research Briefing: Brands continue to experiment with experiential events and influencers at fashion week In this edition of the weekly Research Briefing, we share focal points from Glossy’s report on how fashion and beauty brands are using in-person experiences and influencers to amplify their brands’ messages at fashion week.
Research Briefing: Luxury brands experiment with ad-supported streaming, but the channel doesn’t yet dominate marketers’ playbooks In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released reports on how marketers are investing in ad-supported streaming services and social media platforms, as part of our CMO Strategies series.
Research Briefing: Luxury brands expand to more accessible distribution channels and rental options to meet customer needs In this edition of the weekly Research Briefing, we share focal points from Glossy’s annual report on the distribution of luxury brands and its role in marketers’ playbooks.
Glossy+ Research: How to develop effective YouTube influencer partnerships – based on the numbers Glossy+ Research analyzed a list of influential beauty and fashion creators who are making waves on YouTube to assess their performance as brand partners, both strengths and weaknesses. In this second installment of the YouTube Influencer Index, we dive into research findings and provide strategies to keep in mind when...
Glossy+ YouTube Influencer Index: A brand’s guide to YouTube influencer partnerships – from Kait Gardner to Hyram Yarbro Glossy+’s YouTube influencer index explores which types of influencers are best to partner with for different brand strategies and for the creation of sponsored content reflecting current trends. Glossy+ Research presents a list of influential beauty and fashion influencers who are making waves on YouTube to analyze their performance as...
Glossy+ Case Study: How Tarte, Kate Spade and Fenty paired influencers and events to amplify awareness This report aims to uncover what companies are doing to effectively promote their brands through influencers both on social media and at curated brand events.