In the past, the Glossy Awards recognized the companies transforming the fashion and beauty industries. This year, we’ve separated the two industries into their own programs as a nod to the strengths of the individual categories.
The first-ever Glossy Fashion Awards finalists were selected by judges including The Arrivals co-founder and creative director Jeff Johnson, Lafayette 148 New York CEO and co-founder Deirdre Quinn, and Cynthia Rowley CEO and president Allie Egan, among others.
Responsibly sourced cashmere brand Naadam has been shortlisted in two categories: Best Non-Digital Marketing Campaign and Best Use of Video. The brand video up for Best Use of Video details the steps Naadam has taken toward sustainability, including establishing direct relationships with nomadic herders in Mongolia, where the company sources its cashmere.
Also up for two awards is designer footwear brand Stuart Weitzman. The brand, which launched its first sneaker last year, is up for Best Product, Category or Sub-Brand Launch Campaign and Best Brand Collaboration for its work with shoe accessories brand Aglit Italy.
See the full list of finalists below and stay tuned for the virtual awards announcement this summer.
Best Influencer Partnership
ShopStyle Collective and Ray-Ban
Billion Dollar Boy USA for Primark
Best Brand Collaboration
Rent the Runway x W Hotels – RTR Closet Concierge
Stuart Weitzman x Aglit Italy
Fashionphile x Neiman Marcus
Best Non-Digital Marketing Campaign
The Knot, Hunter McGrady and Curvy Con
Naadam
Best Multi-Platform Campaign
Stella Rising and Gudrun Sjödén
January Digital
Best Product, Category or Sub-Brand Launch Campaign
Stuart Weitzman x Aglit Italy
The North Face – Futurelight
ThirdLove – Inclusive sizing
Moxie Communications Group and Studs
Rhone – Commuter Dress Shirt
Best Use of Video
Advantix Digital and Tip Top
Thinx, Inc. – MENstruation
January Digital and David’s Bridal
Saks Fifth Avenue and Stonewall Inn – Give Back Initiative
Naadam
Best E-Commerce Experience
Work & Co and Addition Elle
Diff Agency and Anine Bing
Azazie
Best Physical Retail Launch
Sloomoo Institute
Frame at The Grove
Best Sustainability Initiative
Reformation – Carbon is Canceled
Boyish
Nanushka
Allbirds Carbon Fund
Best Breakthrough Startup
Laws of Motion
Julia Daviy
Birdies
Cuup
Azazie
