The 2026 Glossy Fashion and Luxury Awards winners reflect an industry increasingly defined by experience, personalization and cultural connection. Across fashion and luxury, leading brands are finding ways to meet consumers beyond traditional product transactions, whether through immersive physical spaces, digitally native collaborations or campaigns that turn cultural participation into brand engagement. The common thread is a shift toward meaningful audience relationships and brand relevance beyond the point of purchase.
Coach’s activation with The Sims 4, which won Best Brand Collaboration, illustrated how that shift is playing out in digital environments. By bringing its “Courage to Be Real” ethos into a virtual world built on creativity and self-expression, Coach’s campaign became part of the player experience rather than interrupting it. The open-access collection, which included wearable items and signature handbags, generated millions of in-game impressions and more than 122 million item try-ons while connecting Coach with a young, highly engaged community. The collaboration also demonstrated the expanding role of gaming, creators and online communities in luxury marketing, where cultural relevance can be built through participation as much as traditional media.
SKIMS and Canada Goose showed how experience-led thinking is reshaping the physical and commercial sides of fashion. SKIMS, which won Fashion Brand of the Year, paired rapid category expansion with an accelerating retail footprint, opening 15 U.S. stores while expanding into beauty and fragrance through its acquisition of SKKN by Kim. Its NikeSKIMS partnership, including a Spring 2026 campaign starring Blackpink singer Lisa, further pushed the brand into performance, entertainment and global creator culture.
Canada Goose won New Store of the Year for its flagship on Paris’ Champs-Élysées. The space combined local French oak, energy-responsive lighting and work from Indigenous artists with archival displays that nodded to the brand’s Northern heritage. The store also introduced Canada Goose’s first European very important customer (VIC) suite and more personalized customer service, underscoring how luxury retail is increasingly designed around relationships as much as products.
Considered together, the 2026 winners point to a broader evolution in luxury, where stores become destinations for discovery and relationship-building while personalized service and cultural storytelling are integral to the customer journey.
Explore all the 2026 Glossy Fashion and Luxury winners below.
Accessories Brand of the Year – NEW
MAISON de SABRÉ
Best Brand Collaboration
Coach x The Sims 4
Best Brand Marketing Campaign
The RealReal, “L’ultimo Uomo Reale”
Best Brand–Influencer Collaboration – NEW
Pantene X Alix Earle – As Seen In Alix’s Shower
Best Breakthrough Product Innovation
Creme of Nature Scalp Relief Wipes
Best Breakthrough Startup – NEW
Daydream, the AI-powered fashion discovery platform
Best Category Launch
CO2Lift® – GLO Carboxy Gel Category Launch
Best E-Commerce Experience
Aritzia and Work & Co – Aritzia Mobile App
Best Event – NEW
J.Crew Experience at 190 Bowery
Best In-Store Innovation – NEW
Printemps New York Opening
Best Launch Campaign
Armani beauty Luminous Silk Foundation Relaunch Campaign
Best Marketplace
The Grove: Powering High-Impact Beauty Activations in L.A.
Best Resale Business
Hanna Andersson’s Thriving Hanna-Me-Downs Resale Marketplace
Best Sports Collaboration – NEW
Abercrombie & Fitch
Best Use of AI
Stitch Fix Fuels Style Visualization with Stitch Fix Vision
Best Use of Technology
LTK Brand Platform
Best Use of TikTok Shop
Halara: Leading the Next Era of TikTok Shop Social Commerce
Best VIP Program – NEW
H&M Membership: Where Loyalty Goes Beyond Transactions
CEO of the Year – NEW
Michelle Peluso, Chief Executive Officer at Revlon
Fashion Brand of the Year
SKIMS
Fashion Product of the Year – NEW
Halara Active Dress: Redefining Fashion with Daily Function
Founder of the Year
Sarah-Maude Cabana – Loshen & Crem
Fragrance of the Year
DedCool – Launch of Mochi Milk Fragrance
Luxury Brand of the Year
Vivrelle
Marketer of the Year – NEW
Helin Tu – Excellence in Global Brand & Product Leadership
Most Engaged Brand Community – NEW
ALDO Try Every Thing: Engaging the Next Generation
New Store of the Year
Canada Goose Debuts New Global Store Experience in Paris
