The 2026 Glossy Fashion & Luxury Awards honor the brands transforming these industries, from campaigns and collaborations that build deeper consumer connections to innovations that reimagine the shopping journey itself. This year’s nominees are also reimagining physical and digital shopping environments for more immersive, premium experiences.
In the New Store of the Year category, finalists include H&M, which strengthened its presence in Los Angeles with the opening of an elevated concept store on North Beverly Drive, pairing a gallery-like design with a curated assortment and the brand’s first West Coast Pre-Loved offering. A 360-degree launch brought together media, creators, cultural tastemakers and a high-profile VIP event to establish the store within Beverly Hills’ fashion landscape. Opening-day sales exceeded expectations, and the Pre-Loved concept became the brand’s strongest global launch of its kind. The launch campaign demonstrated how localized storytelling and resale can help a mass-market fashion brand build relevance in a premium retail environment.
Lifestyle brand Cole Haan is among the nominees in the Best Breakthrough Product Innovation category. Cole Haan modernized its ZERØGRAND franchise with the 6.ZERØGRAND Laser Quick-On Oxford, which combines performance technology with the polish of a traditional dress shoe. The hybrid design introduced a hands-free Quick-On system alongside responsive cushioning, flexible construction and breathable laser-cut detailing to address the needs of consumers by balancing comfort, convenience and style. By drawing on nearly a century of craftsmanship and integrating multiple proprietary technologies into a single silhouette, Cole Haan tackled a practical pain point while maintaining its versatility and elevated design.
Nominees in the Best Use of AI category include luxury fashion app Vêtir. Its Style This Piece feature brings personalized styling into e-commerce, using AI to show shoppers how individual products could work with their existing wardrobes. The system generates complete outfits based on personal style and preferences, while virtual avatars and stylist chats help users explore variations before buying. Its integration with major commerce platforms also allows brands to add the experience without rebuilding their sites. Vêtir’s approach has driven higher conversion and order values while encouraging deeper engagement to demonstrate how personalized styling can make online fashion shopping more intuitive.
Stay tuned for the reveal of this year’s winners. In the meantime, check out the full shortlist below.
Accessories Brand of the Year – NEW
Jeulia Jewelry Redefines Accessible Luxury Through Craft
MAISON de SABRÉ
Kizik: Driving Hands-Free Innovation in Footwear
Steve Madden x January Digital: Brand Heat to Record Growth
Best Brand Collaboration
Sperry x Aritzia
Coach x The Sims 4
Z Supply x EVEREVE – Summer Al Fresco
Best Brand Marketing Campaign
Pete Davidson, Official Boyfriend of Reformation
The RealReal, “L’ultimo Uomo Reale”
Urban Outfitters – Add to Story Spring Campaign
Best Brand–Influencer Collaboration – NEW
Pantene X Alix Earle – As Seen In Alix’s Shower
Ring Concierge x Coco Schiffer
Best Breakthrough Product Innovation
American Crew Next‑Gen Gray‑Blending Color Innovations
AquaTru – AquaTru Shower
Chris McMillan Glassy Smooth Hair Oil
Cole Haan 6.ZERØGRAND Laser Quick-On Oxfords
Creme of Nature Scalp Relief Wipes
Huda Beauty’s Lip Contour Stain
Best Breakthrough Startup – NEW
Arid Blayne
Clementine x New York City Ballet Capsule Collection
Daydream, the AI-powered fashion discovery platform
Best Category Launch
CO2Lift® – GLO Carboxy Gel Category Launch
Huda Beauty’s Easy Bake Pressed Powder
PatPat — Bamboo Baby & Kids Collection Launch
Best E-Commerce Experience
Aritzia and Work & Co – Aritzia Mobile App
Endless Worlds by Explora Journeys x Skywire
ShopMy Redefines Online Discovery Through Human Curation
Best Event – NEW
Elizabeth Arden In Her Aura Brunch with Leighton Meester
J.Crew Experience at 190 Bowery
Roots & Rituals, A Studio Experience by Creme of Nature
Step-In and Discover: Kizik’s Mobile Hands-Free Experience
Best In-Store Innovation – NEW
Printemps New York Opening
Best Launch Campaign
Armani beauty Luminous Silk Foundation Relaunch Campaign
Base Beauty + ZO Skin Health: Building Relevance
Coach x The Sims 4
Maeve by Anthropologie
Valentino Beauty
Best Marketplace
Lyst – Retail Media Powered by Marketplace Intelligence
The Grove: Powering High-Impact Beauty Activations in L.A.
TikTok Shop – Discovery E-Commerce Transforming Luxury Resale
Best Resale Business
Bezel – Best Resale Business 2026
Hanna Andersson’s Thriving Hanna-Me-Downs Resale Marketplace
Joanna Uzunova – The Handbag Matchmaker
REKLAIM – Omnichannel Expansion of Conscious Luxury®
Best Sports Collaboration – NEW
Abercrombie & Fitch
Canada Goose: The Shai Gilgeous-Alexander Capsule
J.Crew US Ski & Snowboard Collaboration
Best Use of AI
Stitch Fix Fuels Style Visualization with Stitch Fix Vision
Vêtir – Launch of Style This Piece
Best Use of Technology
Kizik: Redefining Winter Footwear with Hands-Free Technology
LTK Brand Platform
Best Use of TikTok Shop
Christin Marie Studio: Leading TikTokShop Jewelry Category
Crocs
Halara: Leading the Next Era of TikTok Shop Social Commerce
Best VIP Program – NEW
H&M Membership: Where Loyalty Goes Beyond Transactions
CEO of the Year – NEW
Michelle Peluso, Chief Executive Officer at Revlon
Fashion Brand of the Year
SKIMS
Fashion Product of the Year – NEW
Petite Plume’s Olivia Set
Halara Active Dress: Redefining Fashion with Daily Function
Halara Flex Denim: Authentic Style and Daily Comfort
Founder of the Year
Sarah-Maude Cabana – Loshen & Crem
Fragrance of the Year
Samir Grey
DedCool – Launch of Mochi Milk Fragrance
Dossier Lost Americana
Valentino Beauty Born in Roma Purple Melancholia
Luxury Brand of the Year
Vivrelle
Marketer of the Year – NEW
Helin Tu – Excellence in Global Brand & Product Leadership
Most Engaged Brand Community – NEW
Huda Beauty
Hollister
ALDO Try Every Thing: Engaging the Next Generation
New Store of the Year
H&M Opens Beverly Hills Concept Store with Pre-Loved Resale
Loshen & Crem: The New Standard in Skincare & Wellness
Canada Goose Debuts New Global Store Experience in Paris
