Pinterest is bringing its annual trend report to life with its inaugural Pinterest Box, a collaboration with lifestyle subscription box service FabFitFun.
The box, which was announced at the Cannes Lions festival on Tuesday and will soon be sold on FabFitFun’s site, features items that represent top trends identified in The Pinterest 100 report. The report uses Pinterest user data to spotlight trends in categories including beauty, style, wellness and food.
“This is one of the first times we’ve brought the Pinterest 100 and trends to life in a form [that allows] people to try the items,” Vikram Bhaskaran, head of market development at Pinterest, said. “The Pinterest Box really feels like a board coming to life.”
The box includes a sage-colored ceramic vase, a nod to the 170 percent increase of home-decor pins featuring the hue; and a bedazzled clutch, representing the 423 percent rise in pinned items with mixed metals. The partnership with Pinterest is the latest high-profile collaboration by FabFitFun, which teamed with the MTA Video Music Awards in August. The MTV box was initially available only to certain influencers, who shared unboxing videos on social media before giving out boxes to fans as part of a contest, the Pinterest box will be available to any shoppers.
Founded in 2010, FabFitFun operates on a subscription basis and sends quarterly shipments of lifestyle products — similar to Birchbox, but with full-size items — for $49.99 per box. The Pinterest Box will be the same price.
While Bhaskaran said there are no plans for the Pinterest box to be a recurring feature, he saw the partnership with FabFitFun as an extension of their shared focus.
“The Pinterest 100 represents emerging trends people are interested in, and the Pinterest Box is a vehicle where people can try those trends,” Bhaskaran said.
