No retail concept succeeds in isolation. Behind every standout store experience is a combination of vision, execution and collaboration across teams and partners. From store designers to event leads and operations teams, the in-store experience is shaped by a wide network of contributors that often go unrecognized. New from Glossy, the Next Gen Store Awards are designed to celebrate the innovations reshaping the modern in-store experience.
“Retail executives are repeatedly stressing to our editorial teams the current value of stores and power of offering a strong in-store experience — one that facilitates rich brand storytelling, and enables new convenience and community building,” said Jill Manoff, editor-in-chief of Glossy and Modern Retail. “Many brands that are strategically investing resources to take advantage of related opportunities are seeing both in-store success and halo effects that, together, are having transformative effects on their businesses. We’re excited to spotlight those innovators rethinking what’s possible in stores and driving their businesses forward.”
The categories for these Awards follow. For each category, a group of top entries showcasing a range of standout work and approaches across the industry will be selected.
Best Store Technology
Awarding retailers that have effectively used technology to improve the in-store experience, streamline operations or connect physical and digital commerce.
Best New Store Concept
Awarding retailers with a new store concept that rethinks physical retail through design, experience and customer engagement.
Best Store Activation
Awarding in-store activations that have driven customer engagement, foot traffic and brand connection through creative experiences or programming.
Best Store Pop-Up
Awarding temporary retail experiences that have generated buzz, driven customer engagement and strengthened brand connection.
Best In-Store Media
Awarding retailers that have used in-store media to engage shoppers and influence purchasing decisions through thoughtful placement, messaging and creative execution.
The early deadline for Next Gen Store Awards entries is May 22, 2026, with the final deadline set for August 21, 2026. More details on the Next Gen Store Awards can be found here.
