The influencer marketing forecast: Strategies for beauty, fashion and luxury in 2022 
Interview | 0:22:10 
02/16/2022 
In today’s expanding beauty ecosystem, there is no one-size-fits-all approach to influencer marketing. For BFA Industries, home to beauty subscriptions IPSY and BoxyCharm, brand incubator Madeby Collective, and personal care brand, Refreshments, the company uses a multi-pronged approach for each business unit across multiple social platforms and sales channels. Attendees to this session will hear from Neika Colbourne, VP of Creator Partnerships and Experiential at BFA Industries, on how each brand and sales channels works with influencers and how those strategies and partnerships are evolving.
Takin an ‘E.l.f.ing’ disruptive approach to marketing has nothing to do with gimmicks. In this session, beauty executives from E.l.f. will discuss how the company looks to its customers inform [...]
Beekman 1802 was not always an influencer-driven brand but quickly adapted and adopted a strategy that spans across Instagram and TikTok. In this session, viewers will hear from Brad Farrell, CMO at [...]
The last 18 months have been transformational in the beauty industry; COVID accentuated and accelerated trends that would probably have taken another decade to unfold. Now the beauty industry is [...]
iNNBeauty Project is only three years old, but it’s already seen great success with influencer marketing. The brand, which developed its own platform for seeding product and has fostered [...]
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
As influencers have moved from endorsing brands to creating their own, their success rates have dramatically varied. Many influencers have found it challenging to balance the creation of sponsored [...]
Glossy’s CMO Strategies: Social Media presentation will focus on social media usage and budgets, as well as insights from our YouTube Shorts case study and sit-down interview with beauty guru Hyram [...]
The traditional influencer brand deal model is rapidly evolving as both brands’ and influencers’ priorities are changing. We asked beauty and fashion influencers, including Cassandra Bankson, [...]
Patrick Ta Beauty founder Patrick Ta, Stephanie "Glamzilla" Valentine, Naturium founder Susan Yara and Being Frenshe founder Ashley Tisdale delve into the underlying factors that contribute to the [...]
E.l.f. Beauty vp of integrated marketing communications Patrick O’Keefe, influencer Kensington Tillo and Kosas founder Sheena Zadeh-Daly take a deep dive into the world of content strategies for [...]
Phlur founder and creative director Chriselle Lim and Know Beauty founder and CEO Vanessa Hudgens explore how they've been able to revolutionize and rebrand in the beauty industry with strategic [...]
Love Wellness founder Lo Bosworth, Saltair co-founder Iskra Lawrence and Dezi Skin founder Desi Perkins share the key business strategies they've relied upon as influencers-turned-founders, as well [...]
