Influencer marketing has matured as a channel, not only impacting all stages of the purchase funnel including conversion but serving as a primary way of reaching audiences with authenticity and effective calls to action.
With influencers at their core, the question before marketers in 2022 becomes — how will social commerce, the creator economy and e-commerce continue to expand, overlap and increasingly impact each other?
On February 16th at 12 p.m EST, Glossy and Traackr present an afternoon of experts on the rising power of the influencer, the popularity of social commerce and the ways beauty, fashion and luxury are putting talent and channels at the heart of growth.
Hosted by Jill Manoff, editor in chief at Glossy, and sponsored by Traackr, apply to attend this live virtual forum to learn more about:
• Brand and agency perspectives on how creators are driving growth
• New conversion points emerging within the overall commerce mix
• Opportunities and risks in the social commerce and influencer space
• How experts manage a diverse set of commerce channels