The New Luxury

‘It cut itself off at the legs’: What happened to Marc Jacobs

Apr 19, 2018

Today, Marc Jacobs’ retail revenue has decreased to $300 million, about half of what it was three years ago. The brand has been undergoing continuous restructuring and repositioning, per LVMH, as sales have been flat or declining ever since the contemporary diffusion line Marc by Marc Jacobs got the ax in 2015.

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