The New Luxury

The wellness industry tested consumer pricing sensitivity in 2025 by rolling out supplement stacks, at-home tech, wearables, fitness equipment and therapies priced completely out of reach for most shoppers. This includes $1,000-per-month wellness centers, $4,000 at-home gyms and a longevity chamber priced above the average American’s annual salary. Glossy unpacks what we know about the shopper driving this growth and what they’re willing to spend to maximize their health.